1. Beyond the Target Customer: Social Effects of Customer Relationship Management Campaigns. (June 2017) Authors: Ascarza, Eva; Ebbes, Peter; Netzer, Oded; Danielson, Matthew Journal: JMR, Journal of marketing research Issue: Volume 54:Number 3(2017) Page Start: 347 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Capturing Marketing Information to Fuel Growth. (January 2021) Authors: Du, Rex Yuxing; Netzer, Oded; Schweidel, David A.; Mitra, Debanjan Journal: Journal of marketing Issue: Volume 85:Number 1(2021) Page Start: 163 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Decisions over decimals : striking the balance between intuition and information /: striking the balance between intuition and information. (2022) Authors: Frank, Christopher J; Magnone, Paul F; Netzer, Oded Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. The Polarity of Online Reviews: Prevalence, Drivers and Implications. (October 2020) Authors: Schoenmueller, Verena; Netzer, Oded; Stahl, Florian Journal: JMR, Journal of marketing research Issue: Volume 57:Number 5(2020) Page Start: 853 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. The Power of Brand Selfies. (December 2021) Authors: Hartmann, Jochen; Heitmann, Mark; Schamp, Christina; Netzer, Oded Journal: JMR, Journal of marketing research Issue: Volume 58:Number 6(2021) Page Start: 1159 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Uniting the Tribes: Using Text for Marketing Insight. (January 2020) Authors: Berger, Jonah; Humphreys, Ashlee; Ludwig, Stephan; Moe, Wendy W.; Netzer, Oded; Schweidel, David A. Journal: Journal of marketing Issue: Volume 84:Number 1(2020) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Using Big Data as a window into consumers' psychology. (December 2017) Authors: Matz, Sandra C; Netzer, Oded Journal: Current opinion in behavioral sciences Issue: Volume 18(2017) Page Start: 7 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications. (December 2019) Authors: Netzer, Oded; Lemaire, Alain; Herzenstein, Michal Journal: JMR, Journal of marketing research Issue: Volume 56:Number 6(2019) Page Start: 960 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗