1. Co-Production of Prolonged, Complex, and Negative Services: An Examination of Medication Adherence in Chronically Ill Individuals. (August 2015) Authors: Spanjol, Jelena; Cui, Anna S.; Nakata, Cheryl; Sharp, Lisa K.; Crawford, Stephanie Y.; Xiao, Yazhen; Watson-Manheim, Mary Beth Other Names: Anderson Laurel guest-editor.; Ostrom Amy guest-editor. Journal: Journal of service research Issue: Volume 18:Number 3(2015:Aug.) Page Start: 284 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Cross‐Cultural Creativity: Conceptualization and Propositions for Global New Product Development. (2nd September 2013) Authors: Elliot, Esi Abbam; Nakata, Cheryl Journal: Journal of product innovation management Issue: Volume 30(2013)Supplement 1 Page Start: 110 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Enhancing market exchanges at the base of the pyramid: The roles of national culture, nontraditional capitals, and transformative technologies. Issue 6 (9th November 2015) Authors: Nakata, Cheryl; Antalis, Erin Journal: International marketing review Issue: Volume 32:Issue 6(2015) Page Start: 762 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. How does face influence the purchase of imitative new products? Moderating roles of product design characteristics. Issue 11 (3rd September 2020) Authors: Shu, Chengli; Liu, Aiqing; Nakata, Cheryl Journal: Psychology & marketing Issue: Volume 37:Issue 11(2020) Page Start: 1601 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Implementing Technologies for Financial Service Innovations in Base of the Pyramid Markets. Issue 6 (12th September 2013) Authors: Berger, Estelle; Nakata, Cheryl Journal: Journal of product innovation management Issue: Volume 30:Issue 6(2013:Nov.) Page Start: 1199 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Introduction to the Special Issue on Theory and Practice in Global Marketing (TPGM). Issue 2 (June 2023) Authors: Peters, Kay; Nakata, Cheryl; Hewett, Kelly Journal: Journal of international marketing Issue: Volume 31:Issue 2(2023) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Narrative arcs and shaping influences in long-term medication adherence. (September 2021) Authors: Nakata, Cheryl; Sharp, Lisa K.; Spanjol, Jelena; Cui, Anna Shaojie; Izberk-Bilgin, Elif; Crawford, Stephanie Y.; Xiao, Yazhen Journal: Social science & medicine Issue: Volume 285(2021) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. New Product Creativity Antecedents and Consequences: Evidence from South Korea, Japan, and China. Issue 6 (10th January 2018) Authors: Nakata, Cheryl; Rubera, Gaia; Im, Subin; Pae, Jae H.; Lee, Hyun Jung; Onzo, Naoto; Park, Heungsoo Journal: Journal of product innovation management Issue: Volume 35:Issue 6(2018:Nov.) Page Start: 939 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Spotlight on design: strengthening innovation for more product and service sales. Issue 2 (31st January 2020) Authors: Nakata, Cheryl; Bahadir, S. Cem Journal: Journal of business strategy Issue: Volume 42:Issue 2(2021) Page Start: 83 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Spotlight on design: strengthening innovation for more product and service sales. Issue 2 (6th February 2020) Authors: Nakata, Cheryl; Bahadir, S. Cem Journal: Journal of business strategy Issue: Volume 42:Issue 2(2021) Page Start: 83 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗