1. Brand experience and brand attitude: examining a credibility-based mechanism. Issue 7 (26th July 2019) Authors: Nayeem, Tahmid; Murshed, Feisal; Dwivedi, Abhishek Journal: Marketing intelligence & planning Issue: Volume 37:Issue 7(2019) Page Start: 821 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Brand experience and brand attitude: examining a credibility-based mechanism. Issue 7 (7th October 2019) Authors: Nayeem, Tahmid; Murshed, Feisal; Dwivedi, Abhishek Journal: Marketing intelligence & planning Issue: Volume 37:Issue 7(2019) Page Start: 821 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Brand experience and consumers' willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness. (September 2018) Authors: Dwivedi, Abhishek; Nayeem, Tahmid; Murshed, Feisal Journal: Journal of retailing and consumer services Issue: Volume 44(2018) Page Start: 100 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Categorization flexibility and unconventional choices: is life an adventure?. (29th June 2020) Authors: Chowdhury, Tilottama G.; Murshed, Feisal Journal: European journal of marketing Issue: Volume 54:Number 8(2020) Page Start: 1963 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. CSR and job satisfaction: Role of CSR importance to employee and procedural justice. Issue 4 (2nd October 2021) Authors: Murshed, Feisal; Sen, Sandipan; Savitskie, Katrina; Xu, Hangjun Journal: Journal of marketing theory and practice Issue: Volume 29:Issue 4(2021) Page Start: 518 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Flexible flexibility! Food categorization flexibility and utilitarian preference. Issue 1 (8th January 2018) Authors: Ghosh Chowdhury, Tilottama; Murshed, Feisal; Khare, Adwait Journal: Journal of consumer marketing Issue: Volume 35:Issue 1(2018) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Product knowledge and salesperson performance: rethinking the role of optimism. Issue 6 (1st September 2017) Authors: Sangtani, Vinita; Murshed, Feisal Journal: Marketing intelligence & planning Issue: Volume 35:Issue 6(2017) Page Start: 724 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Product knowledge and salesperson performance: rethinking the role of optimism. Issue 6 (4th September 2017) Authors: Sangtani, Vinita; Murshed, Feisal Journal: Marketing intelligence & planning Issue: Volume 35:Issue 6(2017) Page Start: 724 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Reference group influence on user connections with social networking sites: a study of Facebook. (19th December 2019) Authors: Wei, Yujie; Murshed, Feisal Journal: International journal of electronic marketing and retailing Issue: Volume 10:Number 4(2019) Page Start: 333 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Revisiting Precipitation-Induced Smoking: The Role of Hedonic Versus Utilitarian Advertising Message on Smoking-Related Intervention. (September 2020) Authors: Lin, Chia-Wei Joy; Murshed, Feisal; Zhang, Yinlong Journal: Social marketing quarterly Issue: Volume 26:Number 3(2020:Sep.) Page Start: 204 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗