Author/Creator: Mukherjee, Srabanti - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Mukherjee, Srabanti

1. A measure of medical tourism destination brand equity. Issue 1 (4th April 2016)

Authors:: Das, Gopal; Mukherjee, Srabanti
Journal:: International journal of pharmaceutical and healthcare marketing
Issue:: Volume 10:Issue 1(2016)
Page Start:: 104
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

2. Antecedents of Adoption of Virtual Reality in Experiencing Destination: A Study on the Indian Consumers. Issue 1 (2nd January 2020)

Authors:: Vishwakarma, Pankaj; Mukherjee, Srabanti; Datta, Biplab
Journal:: Tourism recreation research
Issue:: Volume 45:Issue 1(2020)
Page Start:: 42
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

3. Assessment of quality of higher education in hostile environment: an analysis on provincialised colleges under Assam University Silchar. Issue 1 (2nd January 2016)

Authors:: Das, Prasun; Mukherjee, Srabanti; Roy, Suprabir Dutta
Journal:: Quality in higher education
Issue:: Volume 22:Issue 1(2016)
Page Start:: 36
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

4. Constrained purchase decision-making process at the base of the pyramid. Issue 1 (14th January 2019)

Authors:: Choudhury, Nanda; Mukherjee, Srabanti; Datta, Biplab
Journal:: Journal of consumer marketing
Issue:: Volume 36:Issue 1(2019)
Page Start:: 178
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

5. Constrained purchase decision-making process at the base of the pyramid. Issue 1 (31st January 2019)

Authors:: Choudhury, Nanda; Mukherjee, Srabanti; Datta, Biplab
Journal:: Journal of consumer marketing
Issue:: Volume 36:Issue 1(2019)
Page Start:: 178
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

6. Criteria for customer agglomeration for a new footwear retail: a case study of a regional footwear brand in India. (1st January 2014)

Authors:: Mukherjee, Srabanti; Das, Prasun
Journal:: International journal of business excellence
Issue:: Volume 7:Number 5(2014)
Page Start:: 626
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

7. Designing a fuzzy approach for modelling the performance evaluation of education service providers. (2017)

Authors:: Das, Prasun; Mukherjee, Srabanti
Journal:: International journal of services and operations management
Issue:: Volume 26:Number 1(2017)
Page Start:: 49
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

8. Effect of eWOM stimuli and eWOM response on perceived service quality and online recommendation. Issue 4 (2nd October 2021)

Authors:: Roy, Gobinda; Datta, Biplab; Mukherjee, Srabanti; Basu, Rituparna
Journal:: Tourism recreation research
Issue:: Volume 46:Issue 4(2021)
Page Start:: 457
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

9. Effect of eWOM valence on purchase intention: the moderating role of product. (30th September 2021)

Authors:: Roy, Gobinda; Datta, Biplab; Mukherjee, Srabanti; Basu, Rituparna; Shrivastava, Avinash K.
Journal:: International journal of technology marketing
Issue:: Volume 15:Number 2/3(2021)
Page Start:: 158
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

10. Empirical research on CBBE scale for medical tourism. Issue 3 (27th July 2018)

Authors:: Guha Roy, Diya; Mukherjee, Srabanti; Bhattacharya, Sujoy
Journal:: International journal of pharmaceutical and healthcare marketing
Issue:: Volume 12:Issue 3(2018)
Page Start:: 348
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗