Author/Creator: Mueller, Barbara - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Mueller, Barbara

1. Are pharmaceutical ads affording consumers a greater say in their health care? The evaluation and self-empowerment effects of different ad appeals in Brazil. Issue 6 (2nd November 2017)

Authors:: Koinig, Isabell; Diehl, Sandra; Mueller, Barbara
Journal:: International journal of advertising
Issue:: Volume 36:Issue 6(2017)
Page Start:: 945
Record Type:: Journal Article
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2. Capitalizing on Faith: A Cross-Cultural Examination of Consumer Responses to the Use of Religious Symbols in Advertising. Issue 3 (26th May 2020)

Authors:: Kalliny, Morris; Ghanem, Salma; Shaner, Matthew; Boyle, Brett; Mueller, Barbara
Journal:: Journal of global marketing
Issue:: Volume 33:Issue 3(2020)
Page Start:: 158
Record Type:: Journal Article
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3. Climatic variations and de-coupling between arsenic and iron in arsenic contaminated ground water in the lowlands of Nepal. (November 2018)

Authors:: Mueller, Barbara; Hug, Stephan J.
Journal:: Chemosphere
Issue:: Volume 210(2018)
Page Start:: 347
Record Type:: Journal Article
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4. Discovery of the first low-shift positive allosteric modulators for the muscarinic M1 receptor. Issue 24 (15th December 2017)

Authors:: Flohr, Alexander; Hutter, Roman; Mueller, Barbara; Bohnert, Claudia; Pellisson, Mélanie; Schaffhauser, Hervé
Journal:: Bioorganic & medicinal chemistry letters
Issue:: Volume 27:Issue 24(2017)
Page Start:: 5415
Record Type:: Journal Article
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5. Do CSR Ads with Public Health Messages Pertaining to COVID-19 Actually Help Consumers, Advertisers, and Society? Insights from the United States and Germany. Issue 4 (2nd October 2022)

Authors:: Mueller, Sophia; Diehl, Sandra; Taylor, Charles R.; Terlutter, Ralf; Mueller, Barbara
Journal:: Journal of current issues and research in advertising
Issue:: Volume 43:Issue 4(2022)
Page Start:: 337
Record Type:: Journal Article
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6. Doing good matters to consumers: the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns. Issue 4 (3rd July 2016)

Authors:: Diehl, Sandra; Terlutter, Ralf; Mueller, Barbara
Journal:: International journal of advertising
Issue:: Volume 35:Issue 4(2016)
Page Start:: 730
Record Type:: Journal Article
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7. Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels: an international study. Issue 5 (3rd September 2018)

Authors:: Koinig, Isabell; Diehl, Sandra; Mueller, Barbara
Journal:: International journal of advertising
Issue:: Volume 37:Issue 5(2018)
Page Start:: 718
Record Type:: Journal Article
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8. Forty years of cross-cultural advertising research in the International Journal of Advertising: a bibliometric analysis. Issue 1 (2nd January 2023)

Authors:: Ford, John B.; Mueller, Barbara; Mueller, Sophia
Journal:: International journal of advertising
Issue:: Volume 42:Issue 1(2023)
Page Start:: 119
Record Type:: Journal Article
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9. Handbook of Integrated CSR Communication. (2017)

Other Names:: Diehl, San; Karmasin, Matthias; Mueller, Barbara; Terlutter, Ralf; Weder, Franzisca
Record Type:: Book
Extent:: 1 online resource
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10. The State of Augmented Reality Advertising Around The Globe: A Multi-Cultural Content Analysis. Issue 4 (7th June 2019)

Authors:: Feng, Yang; Mueller, Barbara
Journal:: Journal of promotion management
Issue:: Volume 25:Issue 4(2019)
Page Start:: 453
Record Type:: Journal Article
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