1. "They said we ruined the character and our religion": authenticity and legitimation of hijab cosplay. Issue 1 (30th November 2021) Authors: El Jurdi, Hounaida; Moufahim, Mona; Dekel, Ofer Journal: Qualitative market research Issue: Volume 25:Issue 1(2022) Page Start: 43 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. 2018 Academy of Marketing annual conference: marketing the brave. Issue 9 (13th June 2019) Authors: Tinson, Julie; Wilson, Carolyn; Moufahim, Mona; Kolyperas, Dimitrios; Maglaras, George; Black, Iain Journal: Journal of marketing management Issue: Volume 35:Issue 9/10(2019) Page Start: 795 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Critical and creative marketing pedagogies: confronting rhetoric, addressing inequality, inspiring change. Issue 1 (2nd January 2023) Authors: Heath, Teresa; Moufahim, Mona; O'Malley, Lisa Journal: Journal of marketing management Issue: Volume 39:Issue 1/2(2023) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Guest editorial: Sacred journeys: moving in, out and around sacred spaces. Issue 2 (6th April 2023) Authors: Moufahim, Mona; Rodner, Victoria; El Jurdi, Hounaida Journal: Qualitative market research Issue: Volume 26:Issue 2(2023) Page Start: 61 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Pilgrimage, consumption and rituals: Spiritual authenticity in a Shia Muslim pilgrimage. (February 2019) Authors: Moufahim, Mona; Lichrou, Maria Journal: Tourism management Issue: Volume 70(2019) Page Start: 322 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Political branding in turbulent times. (2021) Editors: Moufahim, Mona Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Religious gift giving: An ethnographic account of a Muslim pilgrimage. (December 2013) Authors: Moufahim, Mona Other Names: Sandıkcı Özlem guest-editor.; Jafari Aliakbar guest-editor. Journal: Marketing theory Issue: Volume 13:Number 4(2013) Page Start: 421 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Teaching note – Critical pedagogies: practical examples from the marketing classroom. Issue 1 (2nd January 2023) Authors: Moufahim, Mona; Heath, Teresa; O'Malley, Lisa; Casey, Katherine; Denegri-Knott, Janice; Kuruoglu, Alev; Pavlopoulou, Ismini; Pradhan, Anuja Journal: Journal of marketing management Issue: Volume 39:Issue 1/2(2023) Page Start: 149 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. The consumption, politics and transformation of community. Issue 7 (4th May 2018) Authors: Moufahim, Mona; Wells, Victoria; Canniford, Robin Journal: Journal of marketing management Issue: Volume 34:Issue 7/8(2018) Page Start: 557 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. The Vlaams Belang: The Rhetoric of Organizational Identity. Issue 1 (January 2015) Authors: Moufahim, Mona; Reedy, Patrick; Humphreys, Michael Journal: Organization studies Issue: Volume 36:Issue 1(2015) Page Start: 91 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗