Political branding in turbulent times. (2021)

• Record Type: Book
• Further Information: Note: Edited by Mona Moufahim.
• Editors: Moufahim, Mona
• Contents: 1. Introduction: why do we need political branding? Mona Moufahim (University of Stirling, UK)2. Has Brexit Broken Political Brands? Jenny Lloyd (Oxford Brookes University, Oxford UK)3. Trust, hope, and promises: building a trusted brand. Lessons from Polish politics. Wojciech Cwalina (Maria Curie-Sklodowska University, Lublin, Poland) & Milena Drzewiecka (SWPS University of Social Sciences and Humanities, Warsaw, Poland)4. Branding for political change: the case of 5 Star Movement. Jon Bertilsson (Lund University, Sweden), Andrea Lucarelli (Stockholm Business School, Sweden) and Gregorio Fuschillo (Kedge Business School, Marseille France)5. Brand Hillary. Minita Sanghvi (Skidmore College, Saratoga Springs USA) & Phillip M. Frank (Missouri Western State University, Saint-Joseph USA)6. From hero to zero: Political brand endorsement and brand transgression. The case of Jokowi's relationship with Indonesian Corruption Eradication Commission. Gunaro Setiawan (Griffith Business School, Business Strategy & Innovation, Griffith University, Australia) & Giri Ahmad Taufik (Griffith School of Law, Griffith University, Australia)7. Political Co-Brands: Typologies, Challenges and Tensions. Christopher, Pich, Nottingham Trent University & Guja Armannsdottir Nottingham Trent University, UK 8. Conclusion: moving on from here? exploring the ethical dimension of political branding and political marketing Mona Moufahim (University of Stirling, UK) & Darren Lilleker (Bournemouth University, UK).
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2021
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 320.014; Branding (Marketing) -- Political aspects; Political science -- History -- 21st century
• Languages: English
• ISBNs: 9783030832292
• Related ISBNs: 9783030832285
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.