1. An Assessment of the Exporting Literature: Using Theory and Data to Identify Future Research Directions. Issue 1 (March 2018) Authors: Chabowski, Brian; Kekec, Pinar; Morgan, Neil A.; Hult, G. Tomas M.; Walkowiak, Travis; Runnalls, Blake Journal: Journal of international marketing Issue: Volume 26:Issue 1(2018) Page Start: 118 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Assessing Performance Outcomes in Marketing. (March 2016) Authors: Katsikeas, Constantine S.; Morgan, Neil A.; Leonidou, Leonidas C.; Hult, G. Tomas M. Journal: Journal of marketing Issue: Volume 80:Number 2(2016) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Commentary: A Strategic Perspective on Capturing Marketing Information to Fuel Growth: Challenges and Future Research. (January 2021) Authors: Morgan, Neil A.; Lurie, Robert S. Journal: Journal of marketing Issue: Volume 85:Number 1(2021) Page Start: 184 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Customer Satisfaction and Firm Profits in Monopolies: A Study of Utilities. (February 2021) Authors: Bhattacharya, Abhi; Morgan, Neil A.; Rego, Lopo L. Journal: JMR, Journal of marketing research Issue: Volume 58:Number 1(2021) Page Start: 202 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Examining Why and When Market Share Drives Firm Profit. (July 2022) Authors: Bhattacharya, Abhi; Morgan, Neil A.; Rego, Lopo L. Journal: Journal of marketing Issue: Volume 86:Number 4(2022) Page Start: 73 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Marketing Capabilities in International Marketing. Issue 1 (March 2018) Authors: Morgan, Neil A.; Feng, Hui; Whitler, Kimberly A. Journal: Journal of international marketing Issue: Volume 26:Issue 1(2018) Page Start: 61 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Marketing Department Power and Firm Performance. (September 2015) Authors: Feng, Hui; Morgan, Neil A.; Rego, Lopo L. Journal: Journal of marketing Issue: Volume 79:Number 5(2015) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Reexamining the Market Share–Customer Satisfaction Relationship. (September 2013) Authors: Rego, Lopo L.; Morgan, Neil A.; Fornell, Claes Journal: Journal of marketing Issue: Volume 77:Number 5(2013) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Which Competitive Advantage(s)? Competitive Advantage–Market Performance Relationships in International Markets. Issue 4 (December 2017) Authors: Kaleka, Anna; Morgan, Neil A. Journal: Journal of international marketing Issue: Volume 25:Issue 4(2017) Page Start: 25 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗