1. Bittersweet! Understanding and Managing Electronic Word of Mouth. Issue 2 (21st June 2013) Authors: Kietzmann, Jan; Canhoto, Ana; Plangger, Kirk; Mills, Adam J. Journal: Journal of public affairs Issue: Volume 13:Issue 2(2013:May) Page Start: 146 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Brand management in the era of fake news: narrative response as a strategy to insulate brand value. Issue 2 (14th June 2019) Authors: Mills, Adam J.; Robson, Karen Journal: Journal of product & brand management Issue: Volume 29:Issue 2(2020) Page Start: 159 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Brand management in the era of fake news: narrative response as a strategy to insulate brand value. Issue 2 (30th May 2019) Authors: Mills, Adam J.; Robson, Karen Journal: Journal of product & brand management Issue: Volume 29:Issue 2(2020) Page Start: 159 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Consumer Insights: A Turning Point for Marketing Research Education. (December 2021) Authors: Mills, Adam J.; Hair, Joseph F. Other Names: Mills Adam J. guest-editor.; Hair Joseph F. guest-editor. Journal: Journal of marketing education Issue: Volume 43:Number 3(2021) Page Start: 279 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Creative market segmentation: understanding the bugs in consumer behavior. Issue 2 (27th May 2013) Authors: Robson, Karen; Pitt, Leyland; Wallstrom, Asa; Plangger, Kirk; Mills, Adam J. Journal: Journal of public affairs Issue: Volume 13:Issue 2(2013:May) Page Start: 218 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Deepfakes: perspectives on the future "reality" of advertising and branding. Issue 3 (21st May 2021) Authors: Kietzmann, Jan; Mills, Adam J.; Plangger, Kirk Journal: International journal of advertising Issue: Volume 40:Issue 3(2021) Page Start: 473 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Do good, goes bad, gets ugly: Kony 2012. Issue 2 (3rd June 2013) Authors: Bal, Anjali S.; Archer‐Brown, Chris; Robson, Karen; Hall, Daniel E.; Plangger, Kirk; Mills, Adam J. Journal: Journal of public affairs Issue: Volume 13:Issue 2(2013:May) Page Start: 202 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Exploring why consumers engage in boycotts: toward a unified model. Issue 2 (21st June 2013) Authors: Albrecht, Carmen‐Maria; Campbell, Colin; Heinrich, Daniel; Lammel, Manuela; Plangger, Kirk; Mills, Adam J. Journal: Journal of public affairs Issue: Volume 13:Issue 2(2013:May) Page Start: 180 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Harnessing Digital Disruption With Marketing Simulations. (April 2019) Authors: Bolton, Ruth N.; Chapman, Randall G.; Mills, Adam J. Other Names: Crittenden Victoria guest-editor.; Peterson Robert A. guest-editor. Journal: Journal of marketing education Issue: Volume 41:Number 1(2019) Page Start: 15 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Issue Information. Issue 2 (15th July 2013) Authors: Plangger, Kirk; Mills, Adam J. Journal: Journal of public affairs Issue: Volume 13:Issue 2(2013:May) Page Start: i Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗