1. "I'm mindfully green": examining the determinants of guest pro-environmental behaviors (PEB) in hotels. Issue 7 (2nd October 2020) Authors: Dharmesti, Maria; Merrilees, Bill; Winata, Lanita Journal: Journal of hospitality marketing & management Issue: Volume 29:Issue 7(2020) Page Start: 830 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. An empirical study of the antecedents and consequences of brand engagement. Issue 4 (1st June 2015) Authors: Wong, Ho Yin; Merrilees, Bill Journal: Marketing intelligence & planning Issue: Volume 33:Issue 4(2015) Page Start: 575 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. An empirical study of the antecedents and consequences of brand engagement. Issue 4 (1st June 2015) Authors: Wong, Ho Yin; Merrilees, Bill Journal: Marketing intelligence & planning Issue: Volume 33:Issue 4(2015) Page Start: 575 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Building brands through internal stakeholder engagement and co-creation. Issue 6 (1st February 2021) Authors: Merrilees, Bill; Miller, Dale; Yakimova, Raisa Journal: Journal of product & brand management Issue: Volume 30:Issue 6(2021) Page Start: 806 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Companion shopping: the influence on mall brand experiences. Issue 4 (15th March 2019) Authors: Merrilees, Bill; Miller, Dale Journal: Marketing intelligence & planning Issue: Volume 37:Issue 4(2019) Page Start: 465 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Companion shopping: the influence on mall brand experiences. Issue 4 (3rd June 2019) Authors: Merrilees, Bill; Miller, Dale Journal: Marketing intelligence & planning Issue: Volume 37:Issue 4(2019) Page Start: 465 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process. (5th July 2013) Authors: Miller, Dale; Merrilees, Bill; Yakimova, Raisa Journal: International journal of management reviews Issue: Volume 16:Number 3(2014:Sep.) Page Start: 265 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Customer brand co-creation behavior: conceptualization and empirical validation. Issue 3 (27th February 2018) Authors: France, Cassandra; Grace, Debra; Merrilees, Bill; Miller, Dale Journal: Marketing intelligence & planning Issue: Volume 36:Issue 3(2018) Page Start: 334 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Customer brand co-creation behavior: conceptualization and empirical validation. Issue 3 (8th May 2018) Authors: France, Cassandra; Grace, Debra; Merrilees, Bill; Miller, Dale Journal: Marketing intelligence & planning Issue: Volume 36:Issue 3(2018) Page Start: 334 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Customer brand co-creation: a conceptual model. Issue 6 (7th September 2015) Authors: Ross Brennan and Professor Sue Halliday, Dr; France, Cassandra; Merrilees, Bill; Miller, Dale Journal: Marketing intelligence & planning Issue: Volume 33:Issue 6(2015) Page Start: 848 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗