Author/Creator: Merrilees, Bill - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Merrilees, Bill

1. "I'm mindfully green": examining the determinants of guest pro-environmental behaviors (PEB) in hotels. Issue 7 (2nd October 2020)

Authors:: Dharmesti, Maria; Merrilees, Bill; Winata, Lanita
Journal:: Journal of hospitality marketing & management
Issue:: Volume 29:Issue 7(2020)
Page Start:: 830
Record Type:: Journal Article
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2. An empirical study of the antecedents and consequences of brand engagement. Issue 4 (1st June 2015)

Authors:: Wong, Ho Yin; Merrilees, Bill
Journal:: Marketing intelligence & planning
Issue:: Volume 33:Issue 4(2015)
Page Start:: 575
Record Type:: Journal Article
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3. An empirical study of the antecedents and consequences of brand engagement. Issue 4 (1st June 2015)

Authors:: Wong, Ho Yin; Merrilees, Bill
Journal:: Marketing intelligence & planning
Issue:: Volume 33:Issue 4(2015)
Page Start:: 575
Record Type:: Journal Article
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4. Building brands through internal stakeholder engagement and co-creation. Issue 6 (1st February 2021)

Authors:: Merrilees, Bill; Miller, Dale; Yakimova, Raisa
Journal:: Journal of product & brand management
Issue:: Volume 30:Issue 6(2021)
Page Start:: 806
Record Type:: Journal Article
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5. Companion shopping: the influence on mall brand experiences. Issue 4 (15th March 2019)

Authors:: Merrilees, Bill; Miller, Dale
Journal:: Marketing intelligence & planning
Issue:: Volume 37:Issue 4(2019)
Page Start:: 465
Record Type:: Journal Article
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6. Companion shopping: the influence on mall brand experiences. Issue 4 (3rd June 2019)

Authors:: Merrilees, Bill; Miller, Dale
Journal:: Marketing intelligence & planning
Issue:: Volume 37:Issue 4(2019)
Page Start:: 465
Record Type:: Journal Article
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7. Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process. (5th July 2013)

Authors:: Miller, Dale; Merrilees, Bill; Yakimova, Raisa
Journal:: International journal of management reviews
Issue:: Volume 16:Number 3(2014:Sep.)
Page Start:: 265
Record Type:: Journal Article
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8. Customer brand co-creation behavior: conceptualization and empirical validation. Issue 3 (27th February 2018)

Authors:: France, Cassandra; Grace, Debra; Merrilees, Bill; Miller, Dale
Journal:: Marketing intelligence & planning
Issue:: Volume 36:Issue 3(2018)
Page Start:: 334
Record Type:: Journal Article
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9. Customer brand co-creation behavior: conceptualization and empirical validation. Issue 3 (8th May 2018)

Authors:: France, Cassandra; Grace, Debra; Merrilees, Bill; Miller, Dale
Journal:: Marketing intelligence & planning
Issue:: Volume 36:Issue 3(2018)
Page Start:: 334
Record Type:: Journal Article
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10. Customer brand co-creation: a conceptual model. Issue 6 (7th September 2015)

Authors:: Ross Brennan and Professor Sue Halliday, Dr; France, Cassandra; Merrilees, Bill; Miller, Dale
Journal:: Marketing intelligence & planning
Issue:: Volume 33:Issue 6(2015)
Page Start:: 848
Record Type:: Journal Article
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