1. Developing the e‐commerce sector for the fishery industry: What business are we really in?. (17th October 2019) Authors: Alemu, Mohammed Hussen; Sigurdsson, Valdimar; Fagerstrøm, Asle; Foxall, Gordon Robert Other Names: Menon R. G. Vishnu guestEditor. Journal: Managerial and decision economics Issue: Volume 41:Number 2(2020) Page Start: 274 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Exploring customer online reviews for new product development: The case of identifying reinforcers in the cosmetic industry. (23rd August 2019) Authors: Haddara, Moutaz; Hsieh, Jenny; Fagerstrøm, Asle; Eriksson, Niklas; Sigurðsson, Valdimar Other Names: Menon R. G. Vishnu guestEditor. Journal: Managerial and decision economics Issue: Volume 41:Number 2(2020) Page Start: 250 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Issue Information. (3rd February 2020) Other Names: Menon R. G. Vishnu guestEditor. Journal: Managerial and decision economics Issue: Volume 41:Number 2(2020) Page Start: 159 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Marketing firm performance: When does marketing lead to financial gains?. (3rd July 2019) Authors: Porto, Rafael Barreiros; Foxall, Gordon Robert Other Names: Menon R. G. Vishnu guestEditor. Journal: Managerial and decision economics Issue: Volume 41:Number 2(2020) Page Start: 191 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process. (14th August 2019) Authors: Fagerstrøm, Asle; Bendheim, Liv Marie; Sigurdsson, Valdimar; Pawar, Sanchit; Foxall, Gordon R. Other Names: Menon R. G. Vishnu guestEditor. Journal: Managerial and decision economics Issue: Volume 41:Number 2(2020) Page Start: 216 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. The marketing firm and co‐creation: The case of co‐creation by LEGO. (13th August 2019) Authors: Fagerstrøm, Asle; Bendheim, Liv Marie; Sigurdsson, Valdimar; Foxall, Gordon R.; Pawar, Sanchit Other Names: Menon R. G. Vishnu guestEditor. Journal: Managerial and decision economics Issue: Volume 41:Number 2(2020) Page Start: 226 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. The marketing firm: Recent theoretical and empirical developments. (3rd February 2020) Authors: Menon, R.G. Vishnu Other Names: Menon R. G. Vishnu guestEditor. Journal: Managerial and decision economics Issue: Volume 41:Number 2(2020) Page Start: 161 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. The marketing firm: Retailer and consumer contingencies. (24th July 2019) Authors: Larsen, Nils Magne; Sigurdsson, Valdimar; Breivik, Jørgen; Fagerstrøm, Asle; Foxall, Gordon R. Other Names: Menon R. G. Vishnu guestEditor. Journal: Managerial and decision economics Issue: Volume 41:Number 2(2020) Page Start: 203 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. The relationship between the firm's social media strategy and the consumers' engagement behavior in aviation. (5th August 2019) Authors: Sigurdsson, Valdimar; Larsen, Nils Magne; Sigfusdottir, Arna Dogg; Fagerstrøm, Asle; Alemu, Mohammed Hussen; Folwarczny, Michal; Foxall, Gordon Other Names: Menon R. G. Vishnu guestEditor. Journal: Managerial and decision economics Issue: Volume 41:Number 2(2020) Page Start: 234 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. The theory of the marketing firm. (5th July 2019) Authors: Foxall, Gordon R. Other Names: Menon R. G. Vishnu guestEditor. Journal: Managerial and decision economics Issue: Volume 41:Number 2(2020) Page Start: 164 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗