1. "Understanding a fury in your words": The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors. (January 2016) Authors: Kim, Su Jung; Wang, Rebecca Jen-Hui; Maslowska, Ewa; Malthouse, Edward C. Journal: Computers in human behavior Issue: Volume 54(2016) Page Start: 511 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. "Understanding a fury in your words": The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors. (January 2016) Authors: Kim, Su Jung; Wang, Rebecca Jen-Hui; Maslowska, Ewa; Malthouse, Edward C. Journal: Computers in human behavior Issue: Volume 54(2016) Page Start: 511 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Attention to Social Media Ads: The Role of Consumer Recommendations and Smartphones. Issue 3 (2nd September 2021) Authors: Maslowska, Ewa; Ohme, Jakob; Segijn, Claire M. Journal: Journal of interactive advertising Issue: Volume 21:Issue 3(2021) Page Start: 283 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Brand marketing, big data and social innovation as future research directions for engagement. Issue 5 (23rd March 2016) Authors: Calder, Bobby J.; Malthouse, Edward C.; Maslowska, Ewa Journal: Journal of marketing management Issue: Volume 32:Issue 5/6(2016) Page Start: 579 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising. Issue 4 (7th August 2020) Authors: Liu-Thompkins, Yuping; Maslowska, Ewa; Ren, Yuqing; Kim, Hyejin Journal: Journal of advertising Issue: Volume 49:Issue 4(2020) Page Start: 394 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing. (10th April 2018) Authors: Viswanathan, Vijay; Malthouse, Edward C.; Maslowska, Ewa; Hoornaert, Steven; Van den Poel, Dirk Journal: Journal of service management Issue: Volume 29:Number 3(2018) Page Start: 378 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing. (4th May 2018) Authors: Viswanathan, Vijay; Malthouse, Edward C.; Maslowska, Ewa; Hoornaert, Steven; Van den Poel, Dirk Journal: Journal of service management Issue: Volume 29:Number 3(2018) Page Start: 378 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Engaging with TV events on Twitter: The interrelations between TV consumption, engagement actors, and engagement content. Issue 2 (24th July 2019) Authors: Segijn, Claire Monique; Maslowska, Ewa; Araujo, Theo; Viswanathan, Vijay Journal: Internet research Issue: Volume 30:Issue 2(2020) Page Start: 381 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Engaging with TV events on Twitter: The interrelations between TV consumption, engagement actors, and engagement content. Issue 2 (6th August 2019) Authors: Segijn, Claire Monique; Maslowska, Ewa; Araujo, Theo; Viswanathan, Vijay Journal: Internet research Issue: Volume 30:Issue 2(2020) Page Start: 381 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. How consumers attend to online reviews: an eye-tracking and network analysis approach. Issue 2 (17th February 2020) Authors: Maslowska, Ewa; Segijn, Claire M.; Vakeel, Khadija Ali; Viswanathan, Vijay Journal: International journal of advertising Issue: Volume 39:Issue 2(2020) Page Start: 282 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗