1. "Understanding a fury in your words": The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors. (January 2016) Authors: Kim, Su Jung; Wang, Rebecca Jen-Hui; Maslowska, Ewa; Malthouse, Edward C. Journal: Computers in human behavior Issue: Volume 54(2016) Page Start: 511 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. "Understanding a fury in your words": The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors. (January 2016) Authors: Kim, Su Jung; Wang, Rebecca Jen-Hui; Maslowska, Ewa; Malthouse, Edward C. Journal: Computers in human behavior Issue: Volume 54(2016) Page Start: 511 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. A Primer on Using Behavioral Data for Testing Theories in Advertising Research. Issue 1 (2nd January 2017) Authors: Liu-Thompkins, Yuping; Malthouse, Edward C. Journal: Journal of advertising Issue: Volume 46:Issue 1(2017) Page Start: 213 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Advancing Computational Advertising: Conceptualization of the Field and Future Directions. Issue 4 (7th August 2020) Authors: Huh, Jisu; Malthouse, Edward C. Journal: Journal of advertising Issue: Volume 49:Issue 4(2020) Page Start: 367 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems. Issue 4 (8th August 2019) Authors: Malthouse, Edward C.; Hessary, Yasaman Kamyab; Vakeel, Khadija Ali; Burke, Robin; Fudurić, Morana Journal: Journal of advertising Issue: Volume 48:Issue 4(2019) Page Start: 366 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Beyond reciprocal: the role of platforms in diffusing data value across multiple stakeholders. (16th October 2019) Authors: Malthouse, Edward C.; Buoye, Alexander; Line, Nathaniel; El-Manstrly, Dahlia; Dogru, Tarik; Kandampully, Jay Journal: Journal of service management Issue: Volume 30:Number 4(2019) Page Start: 507 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Beyond reciprocal: the role of platforms in diffusing data value across multiple stakeholders. (19th August 2019) Authors: Malthouse, Edward C.; Buoye, Alexander; Line, Nathaniel; El-Manstrly, Dahlia; Dogru, Tarik; Kandampully, Jay Journal: Journal of service management Issue: Volume 30:Number 4(2019) Page Start: 507 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Brand marketing, big data and social innovation as future research directions for engagement. Issue 5 (23rd March 2016) Authors: Calder, Bobby J.; Malthouse, Edward C.; Maslowska, Ewa Journal: Journal of marketing management Issue: Volume 32:Issue 5/6(2016) Page Start: 579 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Challenges and Future Directions of Computational Advertising Measurement Systems. Issue 4 (7th August 2020) Authors: Yun, Joseph T.; Segijn, Claire M.; Pearson, Stewart; Malthouse, Edward C.; Konstan, Joseph A.; Shankar, Venkatesh Journal: Journal of advertising Issue: Volume 49:Issue 4(2020) Page Start: 446 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Coefficient tree regression for generalized linear models. (2nd July 2021) Authors: Sürer, Özge; Apley, Daniel W.; Malthouse, Edward C. Journal: Statistical analysis and data mining Issue: Volume 14:Number 5(2021) Page Start: 407 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗