Author/Creator: Maity, Moutusy - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Maity, Moutusy

1. Explaining normative behavior in information technology use. Issue 1 (4th February 2019)

Authors:: Maity, Moutusy; Bagchi, Kallol; Shah, Arunima; Misra, Ankita
Journal:: Information technology & people
Issue:: Volume 32:Issue 1(2019)
Page Start:: 94
Record Type:: Journal Article
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2. Explaining normative behavior in information technology use. Issue 1 (8th January 2019)

Authors:: Maity, Moutusy; Bagchi, Kallol; Shah, Arunima; Misra, Ankita
Journal:: Information technology & people
Issue:: Volume 32:Issue 1(2019)
Page Start:: 94
Record Type:: Journal Article
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3. Influence of parents, peers, and media on adolescents' consumer knowledge, attitudes, and purchase behavior: A meta‐analysis. Issue 6 (12th May 2021)

Authors:: Mishra, Anubhav; Maity, Moutusy
Journal:: Journal of consumer behaviour
Issue:: Volume 20:Issue 6(2021)
Page Start:: 1675
Record Type:: Journal Article
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4. Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A Framework. (June 2021)

Authors:: Maity, Moutusy; Singh, Ramendra
Journal:: Journal of macromarketing
Issue:: Volume 41:Number 2(2021)
Page Start:: 373
Record Type:: Journal Article
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5. Mediating Effect of Loyalty Program Membership on the Relationship Between Advertising Effectiveness and Brand Loyalty. Issue 4 (1st October 2016)

Authors:: Maity, Moutusy; Gupta, Seema
Journal:: Journal of marketing theory and practice
Issue:: Volume 24:Issue 4(2016)
Page Start:: 462
Record Type:: Journal Article
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6. Mobile phone users from low socio-economic strata in Asia: The moderating roles of age and gender. (1st June 2014)

Authors:: Maity, Moutusy
Journal:: International journal of technology management & sustainable development
Issue:: Volume 13:Number 2(2014)
Page Start:: 177
Record Type:: Journal Article
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7. Observational learning: Influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment. (27th December 2021)

Authors:: Patil, Ashutosh; Malhotra, Naresh K.; Maity, Moutusy
Journal:: International journal of consumer studies
Issue:: Volume 46:Number 4(2022)
Page Start:: 1428
Record Type:: Journal Article
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8. Technology product coolness and its implication for brand love. (January 2021)

Authors:: Tiwari, Amit Anand; Chakraborty, Anirban; Maity, Moutusy
Journal:: Journal of retailing and consumer services
Issue:: Volume 58(2021)
Page Start:
Record Type:: Journal Article
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9. Teenagers' eWOM intentions: a nature vs nurture perspective. Issue 4 (10th April 2018)

Authors:: Mishra, Anubhav; Maheswarappa, Satish S.; Maity, Moutusy; Samu, Sridhar
Journal:: Marketing intelligence & planning
Issue:: Volume 36:Issue 4(2018)
Page Start:: 470
Record Type:: Journal Article
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10. Teenagers' eWOM intentions: a nature vs nurture perspective. Issue 4 (4th June 2018)

Authors:: Mishra, Anubhav; Maheswarappa, Satish S.; Maity, Moutusy; Samu, Sridhar
Journal:: Marketing intelligence & planning
Issue:: Volume 36:Issue 4(2018)
Page Start:: 470
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗