1. A Decade of Online Advertising Research: What We Learned and What We Need to Know. Issue 1 (1st January 2019) Authors: Liu-Thompkins, Yuping Journal: Journal of advertising Issue: Volume 48:Issue 1(2019) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. A Primer on Using Behavioral Data for Testing Theories in Advertising Research. Issue 1 (2nd January 2017) Authors: Liu-Thompkins, Yuping; Malthouse, Edward C. Journal: Journal of advertising Issue: Volume 46:Issue 1(2017) Page Start: 213 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Advertising in Asia: Theories and Implications for Practice. Issue 5 (20th October 2019) Authors: Chang, Chingching; Lee, Wei-Na; Liu-Thompkins, Yuping Journal: Journal of advertising Issue: Volume 48:Issue 5(2019) Page Start: 417 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising. Issue 4 (7th August 2020) Authors: Liu-Thompkins, Yuping; Maslowska, Ewa; Ren, Yuqing; Kim, Hyejin Journal: Journal of advertising Issue: Volume 49:Issue 4(2020) Page Start: 394 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Experiencing nostalgia through the lens of life satisfaction. (20th February 2019) Authors: Khoshghadam, Leila; Kordrostami, Elika; Liu-Thompkins, Yuping Journal: European journal of marketing Issue: Volume 53:Number 3(2019) Page Start: 524 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Experiencing nostalgia through the lens of life satisfaction. (4th April 2019) Authors: Khoshghadam, Leila; Kordrostami, Elika; Liu-Thompkins, Yuping Journal: European journal of marketing Issue: Volume 53:Number 3(2019) Page Start: 524 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Investigating the influence of regulatory focus on the efficacy of online review volume versus valence. (24th July 2020) Authors: Kordrostami, Elika; Liu-Thompkins, Yuping; Rahmani, Vahid Journal: European journal of marketing Issue: Volume 55:Number 1(2021) Page Start: 297 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Investigating the influence of regulatory focus on the efficacy of online review volume versus valence. (27th July 2020) Authors: Kordrostami, Elika; Liu-Thompkins, Yuping; Rahmani, Vahid Journal: European journal of marketing Issue: Volume 55:Number 1(2021) Page Start: 297 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Managing Brands in the Social Media Environment. Issue 4 (November 2013) Authors: Gensler, Sonja; Völckner, Franziska; Liu-Thompkins, Yuping; Wiertz, Caroline Journal: Journal of interactive marketing Issue: Volume 27:Issue 4(2013) Page Start: 242 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit. (September 2013) Authors: Liu-Thompkins, Yuping; Tam, Leona Journal: Journal of marketing Issue: Volume 77:Number 5(2013) Page Start: 21 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗