1. Any Size for a Dollar: The Effect of Any‐Size‐Same‐Price Versus Standard Pricing on Beverage Size Choices. Issue 2 (22nd August 2019) Authors: Haws, Kelly L.; Liu, Peggy J.; Dallas, Steven K.; Cawley, John; Roberto, Christina A. Journal: Journal of consumer psychology Issue: Volume 30:Issue 2(2020) Page Start: 392 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Combining food type(s) and food quantity choice in a new food choice paradigm based on vice-virtue bundles. (1st August 2016) Authors: Haws, Kelly L.; Liu, Peggy J. Journal: Appetite Issue: Volume 103(2016) Page Start: 441 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Combining food type(s) and food quantity choice in a new food choice paradigm based on vice-virtue bundles. (1st August 2016) Authors: Haws, Kelly L.; Liu, Peggy J. Journal: Appetite Issue: Volume 103(2016) Page Start: 441 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Cutting Calories: The Preference for Lower Caloric Density Versus Smaller Quantities Among Restrained and Unrestrained Eaters. (October 2020) Authors: Liu, Peggy J.; Haws, Kelly L. Journal: JMR, Journal of marketing research Issue: Volume 57:Number 5(2020) Page Start: 948 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products. (June 2023) Authors: Woolley, Kaitlin; Kupor, Daniella; Liu, Peggy J. Journal: JMR, Journal of marketing research Issue: Volume 60:Number 3(2023) Page Start: 425 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Don't Count Calorie Labeling Out: Calorie Counts on the Left Side of Menu Items Lead to Lower Calorie Food Choices. Issue 1 (4th June 2018) Authors: Dallas, Steven K.; Liu, Peggy J.; Ubel, Peter A. Editors: Mukhopadhyay, Anirban; Botti, Simona Journal: Journal of consumer psychology Issue: Volume 29:Issue 1(2019) Page Start: 60 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Exploring the Relationship between Varieties of Variety and Weight Loss: When more Variety can Help People Lose Weight. (August 2017) Authors: Haws, Kelly L.; Liu, Peggy J.; Redden, Joseph P.; Silver, Heidi J. Journal: JMR, Journal of marketing research Issue: Volume 54:Number 4(2017) Page Start: 619 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Frequency Versus Intensity: How Thinking of a Frequent Consumption Indulgence as Social Versus Solitary Affects Preferences for How to Cut Back. (June 2022) Authors: Liu, Peggy J. Journal: JMR, Journal of marketing research Issue: Volume 59:Number 3(2022) Page Start: 497 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Half-size me? How calorie and price information influence ordering on restaurant menus with both half and full entrée portion sizes. (1st February 2016) Authors: Haws, Kelly L.; Liu, Peggy J. Journal: Appetite Issue: Volume 97(2016) Page Start: 127 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Meaningless Descriptors Increase Price Judgments and Decrease Quality Judgments. Issue 2 (26th January 2021) Authors: Baskin, Ernest; Liu, Peggy J. Journal: Journal of consumer psychology Issue: Volume 31:Issue 2(2021) Page Start: 283 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗