Author/Creator: Kwak, Dae Hee - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Kwak, Dae Hee

1. Athlete Scandals and Endorsement Marketing: Research Trends and Introduction to Topics. Issue 2 (3rd April 2018)

Authors:: Kwak, Dae Hee; Lee, Joon Sung; Chan-Olmsted, Sylvia
Journal:: Journal of global sport management
Issue:: Volume 3:Issue 2(2018)
Page Start:: 99
Record Type:: Journal Article
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2. Can an organization's philanthropic donations encourage consumers to give? The roles of gratitude and boundary conditions. Issue 4 (21st March 2016)

Authors:: Kwak, Dae Hee; Kwon, Youngbum
Journal:: Journal of consumer behaviour
Issue:: Volume 15:Issue 4(2016)
Page Start:: 348
Record Type:: Journal Article
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3. Can winning take care of everything? A longitudinal assessment of post-transgression actions on repairing trust in an athlete endorser. Issue 3 (June 2017)

Authors:: Lee, Joon Sung; Kwak, Dae Hee
Journal:: Sport management review
Issue:: Volume 20:Issue 3(2017)
Page Start:: 261
Record Type:: Journal Article
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4. Exploring consumer responses to a nationwide breast cancer awareness campaign: the case of the National Football League's Crucial Catch campaign. (16th May 2019)

Authors:: Kwak, Dae Hee; Lee, Joon Sung; Kwon, Youngbum; Babiak, Katherine
Journal:: International journal of sport management and marketing
Issue:: Volume 19:Number 3/4(2019)
Page Start:: 208
Record Type:: Journal Article
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5. Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research. Issue 1 (1st July 2021)

Authors:: Park, Youngho; Kwak, Dae Hee
Journal:: International journal of sports marketing & sponsorship
Issue:: Volume 23:Issue 1(2022)
Page Start:: 173
Record Type:: Journal Article
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6. Feelings of gratitude: a mechanism for consumer reciprocity. Issue 3 (27th May 2018)

Authors:: Kim, Yukyoum; Smith, Robert D.; Kwak, Dae Hee
Journal:: European sport management quarterly
Issue:: Volume 18:Issue 3(2018)
Page Start:: 307
Record Type:: Journal Article
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7. Gender differences on the effect of CSR engagement on team attitude and loyalty: a case study of a professional soccer club in Korea. (2015)

Authors:: Kim, Ki Tak; Kwak, Dae Hee; Babiak, Kathy
Journal:: International journal of sport management and marketing
Issue:: Volume 16:Number 1/2(2015)
Page Start:: 92
Record Type:: Journal Article
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8. It's Okay to be Not Okay: An Analysis of Twitter Responses to Naomi Osaka's Withdrawal due to Mental Health Concerns. (June 2023)

Authors:: Chen, Zhijing; Kwak, Dae Hee
Journal:: Communication & sport
Issue:: Volume 11:Number 3(2023)
Page Start:: 439
Record Type:: Journal Article
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9. Licensing a sports brand: effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions. Issue 3 (18th May 2015)

Authors:: Kwak, Dae Hee; Kwon, Youngbum; Lim, Choonghoon
Journal:: Journal of product & brand management
Issue:: Volume 24:Issue 3(2015)
Page Start:: 198
Record Type:: Journal Article
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10. Licensing a sports brand: effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions. Issue 3 (18th May 2015)

Authors:: Kwak, Dae Hee; Kwon, Youngbum; Lim, Choonghoon
Journal:: Journal of product & brand management
Issue:: Volume 24:Issue 3(2015)
Page Start:: 198
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗