1. A Theory of Marketing's Contribution to Customers' Perceived Value. (November 2022) Authors: Misra, Shekhar; Pedada, Kiran; Sinha, Ashish Other Names: Kumar V. guest-editor.; Srivastava Rajendra guest-editor. Journal: Journal of creating value Issue: Volume 8:Number 2(2022) Page Start: 219 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. A Theory of Marketing's Contribution to Customers' Perceived Value. (November 2022) Authors: Misra, Shekhar; Pedada, Kiran; Sinha, Ashish Other Names: Kumar V. guest-editor.; Srivastava Rajendra guest-editor. Journal: Journal of creating value Issue: Volume 8:Number 2(2022) Page Start: 219 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Conceptualizing Value Creation in the Platform Era. (November 2022) Authors: Wichmann, Julian R.K.; Reinartz, Werner; Venkatesan, Rajkumar Other Names: Kumar V. guest-editor.; Srivastava Rajendra guest-editor. Journal: Journal of creating value Issue: Volume 8:Number 2(2022) Page Start: 184 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Conceptualizing Value Creation in the Platform Era. (November 2022) Authors: Wichmann, Julian R.K.; Reinartz, Werner; Venkatesan, Rajkumar Other Names: Kumar V. guest-editor.; Srivastava Rajendra guest-editor. Journal: Journal of creating value Issue: Volume 8:Number 2(2022) Page Start: 184 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Creating and Managing Value in Indian Management Education. (November 2022) Authors: Salunkhe, Uday; Rajan, Bharath; Natarajan, Sujatha Other Names: Kumar V. guest-editor.; Srivastava Rajendra guest-editor. Journal: Journal of creating value Issue: Volume 8:Number 2(2022) Page Start: 253 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Creating and Managing Value in Indian Management Education. (November 2022) Authors: Salunkhe, Uday; Rajan, Bharath; Natarajan, Sujatha Other Names: Kumar V. guest-editor.; Srivastava Rajendra guest-editor. Journal: Journal of creating value Issue: Volume 8:Number 2(2022) Page Start: 253 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Creating Enduring Customer Value. (November 2022) Authors: Sheth, Jagdish N.; Uslay, Can Other Names: Kumar V. guest-editor.; Srivastava Rajendra guest-editor. Journal: Journal of creating value Issue: Volume 8:Number 2(2022) Page Start: 241 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Creating Enduring Customer Value. (November 2022) Authors: Sheth, Jagdish N.; Uslay, Can Other Names: Kumar V. guest-editor.; Srivastava Rajendra guest-editor. Journal: Journal of creating value Issue: Volume 8:Number 2(2022) Page Start: 241 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Editorial. (November 2022) Authors: Mahajan, Gautam Other Names: Kumar V. guest-editor.; Srivastava Rajendra guest-editor. Journal: Journal of creating value Issue: Volume 8:Number 2(2022) Page Start: 159 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Editorial. (November 2022) Authors: Mahajan, Gautam Other Names: Kumar V. guest-editor.; Srivastava Rajendra guest-editor. Journal: Journal of creating value Issue: Volume 8:Number 2(2022) Page Start: 159 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗