1. "I'll donate money today and time tomorrow": The moderating role of attitude toward nonprofit organizations on donation intention. Issue 3 (12th September 2019) Authors: Song, Doori; Kim, Dong Hoo Journal: International journal of nonprofit and voluntary sector marketing Issue: Volume 25:Issue 3(2020) Page Start: n/a Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. 'How do you feel about a disease?' The effect of psychological distance towards a disease on health communication. Issue 1 (2nd January 2019) Authors: Kim, Dong Hoo Journal: International journal of advertising Issue: Volume 38:Issue 1(2019) Page Start: 139 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. 'Where I come from' determines, 'how I construe my future': the fit effect of culture, temporal distance, and construal level. Issue 2 (4th March 2018) Authors: Kim, Dong Hoo; Sung, Yongjun; Drumwright, Minette Journal: International journal of advertising Issue: Volume 37:Issue 2(2018) Page Start: 270 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Actual Dove versus ideal L'Oréal: Impact of self-related brand image on advertising persuasiveness. Issue 5 (4th July 2019) Authors: Kim, Dong Hoo; Sung, Yoon Hi; Um, Nam-Hyun Journal: Journal of marketing communications Issue: Volume 25:Issue 5(2019) Page Start: 535 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness. (April 2016) Authors: Kim, Dong Hoo; Sung, Yoon Hi; Lee, So Young; Choi, Dongwon; Sung, Yongjun Journal: Computers in human behavior Issue: Volume 57(2016) Page Start: 312 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Brand Personality Usage in Crisis Communication in Facebook. (2nd November 2018) Authors: Han, Jiyoon (Karen); Sung, Yoon Hi; Kim, Dong Hoo Journal: Journal of promotion management Issue: Volume 24:Number 6(2018) Page Start: 798 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Can Pokémon GO catch brands? The fit effect of game characters and brands on efficacy of brand communications. Issue 6 (18th August 2019) Authors: Kim, Dong Hoo; Kim, Seoyeon; Song, Doori Journal: Journal of marketing communications Issue: Volume 25:Issue 6(2019) Page Start: 645 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Distance matters: the effects of self-brand connections and construal levels on ad responses. Issue 3 (21st May 2021) Authors: Lee, So Young; Yoo, Chan Yun; Kim, Dong Hoo; Sung, Yoon Hi Journal: International journal of advertising Issue: Volume 40:Issue 3(2021) Page Start: 403 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Do you prefer, Pinterest or Instagram? The role of image-sharing SNSs and self-monitoring in enhancing ad effectiveness. (May 2017) Authors: Kim, Dong Hoo; Seely, Natalee Kate; Jung, Jong-Hyuok Journal: Computers in human behavior Issue: Volume 70(2017) Page Start: 535 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads. (September 2020) Authors: Sung, Yoon Hi; Kim, Dong Hoo; Choi, Dongwon; Lee, So Young Journal: Telematics and informatics Issue: Volume 52(2020) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗