Author/Creator: Kietzmann, Jan - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Kietzmann, Jan

1. Artificial intelligence (AI) and its implications for market knowledge in B2B marketing. Issue 7 (17th June 2019)

Authors:: Paschen, Jeannette; Kietzmann, Jan; Kietzmann, Tim Christian
Journal:: Journal of business & industrial marketing
Issue:: Volume 34:Issue 7(2019)
Page Start:: 1410
Record Type:: Journal Article
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2. Artificial intelligence (AI) and its implications for market knowledge in B2B marketing. Issue 7 (5th August 2019)

Authors:: Paschen, Jeannette; Kietzmann, Jan; Kietzmann, Tim Christian
Journal:: Journal of business & industrial marketing
Issue:: Volume 34:Issue 7(2019)
Page Start:: 1410
Record Type:: Journal Article
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3. Artificial intelligence (AI) and value co-creation in B2B sales: Activities, actors and resources. Issue 3 (August 2021)

Authors:: Paschen, Jeannette; Paschen, Ulrich; Pala, Erol; Kietzmann, Jan
Journal:: Australasian marketing journal
Issue:: Volume 29:Issue 3(2021)
Page Start:: 243
Record Type:: Journal Article
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4. Artificial intelligence in marketing: A bibliographic perspective. Issue 3 (August 2021)

Authors:: Feng, Cai Mitsu; Park, Andrew; Pitt, Leyland; Kietzmann, Jan; Northey, Gavin
Journal:: Australasian marketing journal
Issue:: Volume 29:Issue 3(2021)
Page Start:: 252
Record Type:: Journal Article
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5. Artificial Intelligence, Marketing, and the History of Technology: Kranzberg's Laws as a Conceptual Lens. Issue 1 (February 2023)

Authors:: Pitt, Christine; Paschen, Jeannette; Kietzmann, Jan; Pitt, Leyland F.; Pala, Erol
Journal:: Australasian marketing journal
Issue:: Volume 31:Issue 1(2023)
Page Start:: 81
Record Type:: Journal Article
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6. Bittersweet! Understanding and Managing Electronic Word of Mouth. Issue 2 (21st June 2013)

Authors:: Kietzmann, Jan; Canhoto, Ana; Plangger, Kirk; Mills, Adam J.
Journal:: Journal of public affairs
Issue:: Volume 13:Issue 2(2013:May)
Page Start:: 146
Record Type:: Journal Article
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7. CGIP: Managing Consumer-Generated Intellectual Property. (August 2015)

Authors:: Berthon, Pierre; Pitt, Leyland; Kietzmann, Jan; McCarthy, Ian P.
Journal:: California management review
Issue:: Volume 57:Number 4(2015)
Page Start:: 43
Record Type:: Journal Article
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8. Computerized content analysis of online data – opportunities for marketing scholars and practitioners. (26th February 2020)

Authors:: Kietzmann, Jan; Pitt, Leyland F.
Journal:: European journal of marketing
Issue:: Volume 54:Number 3(2020)
Page Start:: 473
Record Type:: Journal Article
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9. Computerized content analysis of online data – opportunities for marketing scholars and practitioners. (27th February 2020)

Authors:: Kietzmann, Jan; Pitt, Leyland F.
Journal:: European journal of marketing
Issue:: Volume 54:Number 3(2020)
Page Start:: 473
Record Type:: Journal Article
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10. Consumer generated brand extensions: definition and response strategies. Issue 4 (18th July 2016)

Authors:: Boon, Edward; Grant, Philip; Kietzmann, Jan
Journal:: Journal of product & brand management
Issue:: Volume 25:Issue 4(2016)
Page Start:: 337
Record Type:: Journal Article
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