Author/Creator: Keh, Hean Tat - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Keh, Hean Tat

1. "Every coin has two sides": The effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice. Issue 2 (11th October 2016)

Authors:: Pang, Jun; Keh, Hean Tat; Li, Xiuping; Maheswaran, Durairaj
Journal:: Journal of consumer psychology
Issue:: Volume 27:Issue 2(2017)
Page Start:: 218
Record Type:: Journal Article
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2. A re-examination of service standardization versus customization from the consumer's perspective. Issue 1 (8th February 2016)

Authors:: Ding, Ying; Keh, Hean Tat
Journal:: Journal of services marketing
Issue:: Volume 30:Issue 1(2016)
Page Start:: 16
Record Type:: Journal Article
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3. Consumer delight and outrage: scale development and validation. Issue 6 (9th November 2015)

Authors:: Liu, Maggie Wenjing; Keh, Hean Tat
Journal:: Journal of service theory and practice
Issue:: Volume 25:Issue 6(2015)
Page Start:: 680
Record Type:: Journal Article
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4. Consumer Responses to High Service Attentiveness: A Cross-Cultural Examination. Issue 1 (March 2019)

Authors:: Liu, Maggie Wenjing; Zhang, Lijun; Keh, Hean Tat
Journal:: Journal of international marketing
Issue:: Volume 27:Issue 1(2019)
Page Start:: 56
Record Type:: Journal Article
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5. Consumer susceptibility to cross-selling persuasion: The roles of self-construal and interpersonal harmony. (January 2017)

Authors:: Wang, Xuehua; Keh, Hean Tat
Journal:: Journal of retailing and consumer services
Issue:: Volume 34(2017)
Page Start:: 177
Record Type:: Journal Article
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6. Culturally Polite Communication: Enhancing the Effectiveness of the Localization Strategy. (January 2020)

Authors:: Li, Dongmei; Kreuzbauer, Robert; Chiu, Chi-yue; Keh, Hean Tat
Journal:: Journal of cross-cultural psychology
Issue:: Volume 51:Number 1(2020)
Page Start:: 49
Record Type:: Journal Article
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7. Customer participation and well-being: the roles of service experience, customer empowerment and social support. Issue 6 (25th September 2020)

Authors:: Xie, Lishan; Li, Dongmei; Keh, Hean Tat
Journal:: Journal of service theory and practice
Issue:: Volume 30:Issue 6(2020)
Page Start:: 557
Record Type:: Journal Article
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8. Customer perceptions of frontline employees' extra-role helping behaviors. Issue 6 (2nd July 2020)

Authors:: Wang, Xiaoyu; Keh, Hean Tat; Yan, Li
Journal:: Journal of services marketing
Issue:: Volume 34:Issue 6(2020)
Page Start:: 869
Record Type:: Journal Article
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9. Customer perceptions of frontline employees' extra-role helping behaviors. Issue 6 (3rd July 2020)

Authors:: Wang, Xiaoyu; Keh, Hean Tat; Yan, Li
Journal:: Journal of services marketing
Issue:: Volume 34:Issue 6(2020)
Page Start:: 869
Record Type:: Journal Article
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10. Gimmicky or Effective? The Effects of Imaginative Displays on Customers' Purchase Behavior. (September 2021)

Authors:: Keh, Hean Tat; Wang, Di; Yan, Li
Journal:: Journal of marketing
Issue:: Volume 85:Number 5(2021)
Page Start:: 109
Record Type:: Journal Article
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