1. (When) Does Third-Party Recognition for Design Excellence Affect Financial Performance in Business-to-Business Markets?. (May 2018) Authors: Boyd, D. Eric; Kannan, P.K. Journal: Journal of marketing Issue: Volume 82:Number 3(2018) Page Start: 108 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment. (February 2014) Authors: Li, Hongshuang (Alice); Kannan, P.K. Journal: JMR, Journal of marketing research Issue: Volume 51:Number 1(2014) Page Start: 40 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels. (November 2020) Authors: Lim, Joon Ho; Rishika, Rishika; Janakiraman, Ramkumar; Kannan, P.K. Journal: Journal of marketing Issue: Volume 84:Number 6(2020) Page Start: 3 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products☆. Issue 1 (November 2017) Authors: Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P.K.; Luo, Xueming; Abhishek, Vibhanshu; Andrews, Michelle; Bart, Yakov; Datta, Hannes; Fong, Nathan; Hoffman, Donna L.; Hu, Mandy Mantian; Novak, Tom; Rand, William; Zhang, Yuchi Journal: Journal of interactive marketing Issue: Volume 40:Issue 1(2017) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Device Switching in Online Purchasing: Examining the Strategic Contingencies. (September 2018) Authors: de Haan, Evert; Kannan, P.K.; Verhoef, Peter C.; Wiesel, Thorsten Journal: Journal of marketing Issue: Volume 82:Number 5(2018) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys. Issue 1 (March 2020) Authors: Nam, Hyoryung; Kannan, P.K. Journal: Journal of international marketing Issue: Volume 28:Issue 1(2020) Page Start: 28 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Effect of Anionic Substitution of S by Se in CZTSSe Films Prepared from Electron Beam Evaporation. (2020) Authors: Kannan, P.K.; Chaudhari, Sushmita; Dey, Suhash R. Journal: Materials today Issue: Volume 21:Part 4(2020) Page Start: 1787 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Effect of Annealing Time and Heat Flux on Solvothermal Synthesis of CIGS Nanoparticles. (2020) Authors: Madhuri, K.; Kannan, P.K.; Chaudhari, Sushmita; Dhage, Sanjay R.; Dey, Suhash R. Journal: Materials today Issue: Volume 21:Part 4(2020) Page Start: 1882 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior. (January 2016) Authors: Kumar, Ashish; Bezawada, Ram; Rishika, Rishika; Janakiraman, Ramkumar; Kannan, P.K. Journal: Journal of marketing Issue: Volume 80:Number 1(2016) Page Start: 7 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Harvesting Brand Information from Social Tags. (July 2017) Authors: Nam, Hyoryung; Joshi, Yogesh V.; Kannan, P.K. Journal: Journal of marketing Issue: Volume 81:Number 4(2017) Page Start: 88 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗