1. Between public consumption and private consumption. (16th February 2015) Authors: Jonathan Morris, Prof.; Parisini, Roberto Journal: Journal of historical research in marketing Issue: Volume 7:Number 1(2015) Page Start: 58 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Between public consumption and private consumption: The commercial revolution and local government in Bologna "the red" (1959-1981). (16th February 2015) Authors: Parisini, Roberto Editors: Jonathan Morris, Prof. Journal: Journal of historical research in marketing Issue: Volume 7:Number 1(2015) Page Start: 58 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Building brand awareness with a bowl of cherries. (16th February 2015) Authors: Jonathan Morris, Prof.; Guenzi, Alberto Journal: Journal of historical research in marketing Issue: Volume 7:Number 1(2015) Page Start: 113 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Building brand awareness with a bowl of cherries. (16th February 2015) Authors: Guenzi, Alberto Editors: Jonathan Morris, Prof. Journal: Journal of historical research in marketing Issue: Volume 7:Number 1(2015) Page Start: 113 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. History as an intangible asset for the Italian fashion business (1950-1954). (16th February 2015) Authors: Jonathan Morris, Prof.; Belfanti, Carlo Marco Journal: Journal of historical research in marketing Issue: Volume 7:Number 1(2015) Page Start: 74 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. History as an intangible asset for the Italian fashion business (1950-1954). (16th February 2015) Authors: Belfanti, Carlo Marco Editors: Jonathan Morris, Prof. Journal: Journal of historical research in marketing Issue: Volume 7:Number 1(2015) Page Start: 74 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Irresistible empire or innocents abroad? American advertising agencies in post-war Italy, 1950s-1970s. (16th February 2015) Authors: Jonathan Morris, Prof.; Fasce, Ferdinando; Bini, Elisabetta Journal: Journal of historical research in marketing Issue: Volume 7:Number 1(2015) Page Start: 7 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Irresistible empire or innocents abroad? American advertising agencies in post-war Italy, 1950s-1970s. (16th February 2015) Authors: Fasce, Ferdinando; Bini, Elisabetta Editors: Jonathan Morris, Prof. Journal: Journal of historical research in marketing Issue: Volume 7:Number 1(2015) Page Start: 7 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Putting the Italians on bicycles: marketing at Bianchi, 1885-1955. (16th February 2015) Authors: Jonathan Morris, Prof.; Mari, Carlo Journal: Journal of historical research in marketing Issue: Volume 7:Number 1(2015) Page Start: 133 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Putting the Italians on bicycles: marketing at Bianchi, 1885-1955. (16th February 2015) Authors: Mari, Carlo Editors: Jonathan Morris, Prof. Journal: Journal of historical research in marketing Issue: Volume 7:Number 1(2015) Page Start: 133 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗