Author/Creator: Huh, Jisu - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Huh, Jisu

1. A Model of Consumer Response to Over-the-Counter Drug Advertising: Antecedents and Influencing Factors. Issue 1 (2nd January 2016)

Authors:: Huh, Jisu; Delorme, Denise E.; Reid, Leonard N.
Journal:: Journal of health communication
Issue:: Volume 21:Issue 1(2016)
Page Start:: 109
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

2. Advancing Computational Advertising: Conceptualization of the Field and Future Directions. Issue 4 (7th August 2020)

Authors:: Huh, Jisu; Malthouse, Edward C.
Journal:: Journal of advertising
Issue:: Volume 49:Issue 4(2020)
Page Start:: 367
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

3. Comment: Advertising Won't Die, But Defining It Will Continue to be Challenging. Issue 3 (2nd July 2016)

Authors:: Huh, Jisu
Journal:: Journal of advertising
Issue:: Volume 45:Issue 3(2016)
Page Start:: 356
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

4. Comparison of the effects of help-seeking and product-claim direct-to-consumer advertising (DTCA) and the underlying mechanism. Issue 3 (21st June 2021)

Authors:: Darmawan, Ida; Xu, Hao; Huh, Jisu
Journal:: International journal of pharmaceutical and healthcare marketing
Issue:: Volume 15:Issue 3(2021)
Page Start:: 354
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

5. Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites. Issue 4 (2nd November 2015)

Authors:: Huh, Jisu; Shin, Wonsun
Journal:: International journal of pharmaceutical and healthcare marketing
Issue:: Volume 9:Issue 4(2015)
Page Start:: 306
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

6. Development of Trust Scores in Social Media (TSM) Algorithm and Application to Advertising Practice and Research. Issue 2 (3rd April 2017)

Authors:: Roy, Atanu; Huh, Jisu; Pfeuffer, Alexander; Srivastava, Jaideep
Journal:: Journal of advertising
Issue:: Volume 46:Issue 2(2017)
Page Start:: 269
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

7. Does Health Information in Mass Media Help or Hurt Patients? Investigation of Potential Negative Influence of Mass Media Health Information on Patients' Beliefs and Medication Regimen Adherence. Issue 3 (4th March 2017)

Authors:: Im, Heewon; Huh, Jisu
Journal:: Journal of health communication
Issue:: Volume 22:Issue 3(2017)
Page Start:: 214
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

8. Effects of different sponsorship disclosure message types on consumers' trust and attitudes. Issue 1 (15th August 2020)

Authors:: Pfeuffer, Alexander; Huh, Jisu
Journal:: International journal of advertising
Issue:: Volume 40:Issue 1(2021)
Page Start:: 49
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

9. Effects of endorser type and testimonials in direct-to-consumer prescription drug advertising (DTCA). Issue 1 (3rd December 2020)

Authors:: Rollins, Brent; Huh, Jisu; Bhutada, Nilesh; Perri, Matthew
Journal:: International journal of pharmaceutical and healthcare marketing
Issue:: Volume 15:Issue 1(2021)
Page Start:: 1
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

10. Effects of endorser type and testimonials in direct-to-consumer prescription drug advertising (DTCA). Issue 1 (4th December 2020)

Authors:: Rollins, Brent; Huh, Jisu; Bhutada, Nilesh; Perri, Matthew
Journal:: International journal of pharmaceutical and healthcare marketing
Issue:: Volume 15:Issue 1(2021)
Page Start:: 1
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗