Author/Creator: Hoekstra, Janny C. - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Hoekstra, Janny C.

1. Digital Native Advertising: Practitioner Perspectives and a Research Agenda. Issue 2 (3rd July 2017)

Authors:: Harms, Bianca; Bijmolt, Tammo H.A.; Hoekstra, Janny C.
Journal:: Journal of interactive advertising
Issue:: Volume 17:Issue 2(2017)
Page Start:: 80
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

2. Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires. Issue 1 (February 2022)

Authors:: Harms, Bianca; Hoekstra, Janny C.; Bijmolt, Tammo H. A.
Other Names:: Hofacker Charles F. guest-editor.; Wiertz Caroline guest-editor.
Journal:: Journal of interactive marketing
Issue:: Volume 57:Issue 1(2022)
Page Start:: 35
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

3. Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires. Issue 1 (February 2022)

Authors:: Harms, Bianca; Hoekstra, Janny C.; Bijmolt, Tammo H. A.
Other Names:: Hofacker Charles F. guest-editor.; Wiertz Caroline guest-editor.
Journal:: Journal of interactive marketing
Issue:: Volume 57:Issue 1(2022)
Page Start:: 35
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

4. You don't fool me! Consumer perceptions of digital native advertising and banner advertising. Issue 4 (2nd October 2019)

Authors:: Harms, Bianca; Bijmolt, Tammo H.A.; Hoekstra, Janny C.
Journal:: Journal of media business studies
Issue:: Volume 16:Issue 4(2019)
Page Start:: 275
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗