1. Detangling consumer attitudes to better explain co-branding success. Issue 7 (20th November 2017) Authors: Ho, Han-Chiang; Lado, Nora; Rivera-Torres, Pilar Journal: Journal of product & brand management Issue: Volume 26:Issue 7(2017) Page Start: 704 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Exploring information technology success of Augmented Reality Retail Applications in retail food chain. (July 2021) Authors: Chiu, Candy Lim; Ho, Han-Chiang; Yu, Tiancheng; Liu, Yijun; Mo, Yuwen Journal: Journal of retailing and consumer services Issue: Volume 61(2021) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Hedonic and utilitarian value as a mediator of men's intention to purchase cosmetics. Issue 1 (2nd January 2020) Authors: Ho, Han-Chiang; Chiu, Candy Lim; Mansumitrchai, Somkiat; Quarles, Brian J. Journal: Journal of global fashion marketing Issue: Volume 11:Issue 1(2020) Page Start: 71 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Impact of Celebrity, Micro-Celebrity, and Virtual Influencers on Chinese Gen Z's Purchase Intention Through Social Media. (March 2023) Authors: Chiu, Candy Lim; Ho, Han-Chiang Journal: SAGE Open Issue: Volume 13:Number 1(2023) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Influence of Language of Packaging Labels on Consumers' Buying Preferences. Issue 4 (4th May 2019) Authors: Ho, Han-Chiang; Chiu, Candy Lim; Jiang, Dai; Shen, Jiale; Xu, Hong Journal: Journal of food products marketing Issue: Volume 25:Issue 4(2019) Page Start: 435 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Markov regime-switching Beta-t-EGARCH. Issue 47 (8th October 2017) Authors: Blazsek, Szabolcs; Ho, Han-Chiang Journal: Applied economics Issue: Volume 49:Issue 47(2017) Page Start: 4793 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Metrosexual trend in facial care products: Analysis of factors that influence young Chinese men purchasing intention. Issue 4 (2nd October 2019) Authors: Chiu, Candy Lim; Wang, Qiyue; Ho, Han-Chiang; Zhang, Jiang; Zhao, Fusu Journal: Journal of global fashion marketing Issue: Volume 10:Issue 4(2019) Page Start: 377 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Score-driven Markov-switching EGARCH models: an application to systematic risk analysis. Issue 56 (2nd December 2018) Authors: Blazsek, Szabolcs; Ho, Han-Chiang; Liu, Su-Ping Journal: Applied economics Issue: Volume 50:Issue 56(2018) Page Start: 6047 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Strategies and developments of Philippine telecommunications industry: revisiting the struggle, liberalisation and innovations. (5th October 2020) Authors: Chiu, Jason Lim; Chiu, Candy Lim; Ho, Han-Chiang; Mansumitrchai, Somkiat Journal: International journal of electronic finance Issue: Volume 10:Number 1/2(2020) Page Start: 43 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Understanding the Role of Attitude Components in Co-branding: A Comparison of Spanish and Taiwanese Consumers. Issue 3 (27th May 2019) Authors: Ho, Han-Chiang; Lim Chiu, Candy; Liu, Su-Ping; Lee, Ling Ling Journal: Journal of international consumer marketing Issue: Volume 31:Issue 3(2019) Page Start: 203 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗