1. A Decision-Support System application in retail store location model: a case study of hypermarket in emerging markets. (5th April 2011) Authors: Hemalatha, M.; Sridevi, P.; Sivakumar, V.J. Journal: International journal of business and emerging markets Issue: Volume 3:Number 2(2011) Page Start: 158 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. A fuzzy clustering approach for segmenting Indian retail market based on store image. (1st January 2011) Authors: Sezhiyan, D.M.; Hemalatha, M. Journal: International journal of business excellence Issue: Volume 4:Number 6(2011) Page Start: 731 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. A neural network model for clearance sales outshopping behaviour. (1st January 2011) Authors: Hemalatha, M.; Moorthi, Y.L.R.; Sivakumar, V.J. Journal: International journal of business excellence Issue: Volume 4:Number 3(2011) Page Start: 263 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. An empirical study on the influence of clearance sales shopping characteristics on store satisfaction and loyalty. (1st January 2013) Authors: Hemalatha, M.; Narayanan, A.G.V.; Sridevi, P.; Jayakumar, G.S.D.S. Journal: International journal of Indian culture and business management Issue: Volume 6:Number 2(2013) Page Start: 207 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Excitation functions of the Zn(p, xn)Ga reactions. (February 2020) Authors: Hemalatha, M.; Patel, A.; Kailas, S. Journal: Applied radiation and isotopes Issue: Volume 156(2020:Feb.) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Exit-Site Infection: A Comparison of Classification Systems. Issue 6 (November 2018) Authors: Sangeetha, B.; Deepa, N.; Hemalatha, M.; Latha, C.M.; Ram, R.; Kumar, V. Siva Journal: Peritoneal dialysis international Issue: Volume 38:Issue 6(2018) Page Start: 462 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. K-means clustering for profiling the rural women entrepreneurs in India. (1st January 2014) Authors: Hemalatha, M.; Senthil Nayaki, S. Journal: International journal of business information systems Issue: Volume 17:Number 1(2014) Page Start: 33 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Market basket analysis – a data mining application in Indian retailing. (1st January 2012) Authors: Hemalatha, M. Journal: International journal of business information systems Issue: Volume 10:Number 1(2012) Page Start: 109 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Market segmentation of clearance sales outshoppers using cluster and classification tree-based approach. (1st January 2012) Authors: Hemalatha, M. Journal: International journal of Indian culture and business management Issue: Volume 5:Number 6(2012) Page Start: 627 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Modelling clearance sales shopping behaviour. (4th August 2010) Authors: Hemalatha, M.; Sivakumar, V.J.; Narayanan, A.G.V. Journal: International journal of business innovation and research Issue: Volume 4:Number 5(2010) Page Start: 451 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗