A Decision-Support System application in retail store location model: a case study of hypermarket in emerging markets. (5th April 2011)

• Record Type: Journal Article
• Authors: Hemalatha, M.; Sridevi, P.; Sivakumar, V.J.
• Is Part Of: International journal of business and emerging markets. Volume 3:Number 2(2011)
• Page Start: 158
• Page End: 176
• Publication Date: 2011-04-05
• Subjects: DSS -- decision support systems -- emerging markets -- retail stores -- store location models -- location factors -- location selection -- retail business -- retail location -- labour costs -- rent -- skilled labour -- population -- economic base -- legal base -- competition -- multicriteria decision making -- MCDM; International business enterprises -- Developing countries -- Periodicals; Investments -- Developing countries -- Periodicals; Globalization -- Economic aspects -- Periodicals; 338.888172405
• Languages: English
• ISSNs: 1753-6219

Abstract

The primary objective of this paper is to develop a suitable DSS framework to evaluate the critical factors that influences the selections of retail store location by reducing uncertainty in location decisions. Store location is a significant factor which decides the success or failure of a retail business. In planning a new retail store location, the impact of location factors like labour cost, rent, availability of skilled labour, population, economic base, legal base and competition are essential. Based on this, a framework using multi criteria decision model was developed to provide a way for the retailers to have a more comprehensive approach to the retail location decision.