1. An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead. (June 2023) Authors: Heller, Jonas; Mahr, Dominik; de Ruyter, Ko; Schaap, Eric; Hilken, Tim; Keeling, Debbie I.; Chylinski, Mathew; Flavián, Carlos; Jung, Timothy; Rauschnabel, Philipp A. Journal: Computers in human behavior Issue: Volume 143(2023) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Augmented reality (AR): The blurring of reality in human-computer interaction. (August 2023) Authors: Mahr, Dominik; Heller, Jonas; de Ruyter, Ko Journal: Computers in human behavior Issue: Volume 145(2023) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Augmented reality marketing: A technology-enabled approach to situated customer experience. Issue 4 (November 2020) Authors: Chylinski, Mathew; Heller, Jonas; Hilken, Tim; Keeling, Debbie Isobel; Mahr, Dominik; de Ruyter, Ko Journal: Australasian marketing journal Issue: Volume 28:Issue 4(2020) Page Start: 374 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Augmented Reality Marketing: A Technology-Enabled Approach to Situated Customer Experience. Issue 4 (November 2020) Authors: Chylinski, Mathew; Heller, Jonas; Hilken, Tim; Keeling, Debbie Isobel; Mahr, Dominik; de Ruyter, Ko Journal: Australasian marketing journal Issue: Volume 28:Issue 4(2020) Page Start: 374 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence. Issue 2 (May 2022) Authors: Hilken, Tim; Heller, Jonas; Keeling, Debbie I.; Chylinski, Mathew; Mahr, Dominik; de Ruyter, Ko Journal: Journal of interactive marketing Issue: Volume 57:Issue 2(2022) Page Start: 356 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies. Issue 8 (25th May 2022) Authors: Hilken, Tim; Keeling, Debbie I.; Chylinski, Mathew; de Ruyter, Ko; Golf Papez, Maja; Heller, Jonas; Mahr, Dominik; Alimamy, Saifeddin Journal: Psychology & marketing Issue: Volume 39:Issue 8(2022) Page Start: 1660 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. ExerStart: helping seniors be active and independent for less. Issue 2 (6th June 2019) Authors: van Esch, Patrick; Duffy, Sarah Maree; Teufel, James; Northey, Gavin; Elder, Edward; Frethey-Bentham, Catherine; Cook, Thomas B.; Heller, Jonas Journal: Journal of social marketing Issue: Volume 9:Issue 2(2019) Page Start: 146 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. ExerStart: helping seniors be active and independent for less. Issue 2 (8th April 2019) Authors: van Esch, Patrick; Duffy, Sarah Maree; Teufel, James; Northey, Gavin; Elder, Edward; Frethey-Bentham, Catherine; Cook, Thomas B.; Heller, Jonas Journal: Journal of social marketing Issue: Volume 9:Issue 2(2019) Page Start: 146 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. How to strategically choose or combine augmented and virtual reality for improved online experiential retailing. Issue 3 (4th October 2021) Authors: Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; Heller, Jonas; de Ruyter, Ko; Mahr, Dominik Journal: Psychology & marketing Issue: Volume 39:Issue 3(2022) Page Start: 495 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. It is Really Not a Game: An Integrative Review of Gamification for Service Research. (February 2023) Authors: Ciuchita, Robert; Heller, Jonas; Köcher, Sarah; Köcher, Sören; Leclercq, Thomas; Sidaoui, Karim; Stead, Susan Journal: Journal of service research Issue: Volume 26:Number 1(2023) Page Start: 3 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗