1. 'It's a fix!' The mediative influence of the X Factor tribe on narrative transportation as persuasive process. Issue 2 (21st March 2013) Authors: Richardson, Brendan; Hassan, Louise M.; Michaelidou, Nina Journal: Journal of consumer behaviour Issue: Volume 12:Issue 2(2013) Page Start: 122 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. 'Shockvertising': An exploratory investigation into attitudinal variations and emotional reactions to shock advertising. Issue 2 (21st March 2013) Authors: Parry, Sara; Jones, Rosalind; Stern, Philip; Robinson, Matthew; Hassan, Louise M.; Michaelidou, Nina Journal: Journal of consumer behaviour Issue: Volume 12:Issue 2(2013) Page Start: 112 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. A systematic review of the efficacy of alcohol warning labels: Insights from qualitative and quantitative research in the new millennium. Issue 3 (18th April 2018) Authors: Hassan, Louise M.; Shiu, Edward Journal: Journal of social marketing Issue: Volume 8:Issue 3(2018) Page Start: 333 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. A systematic review of the efficacy of alcohol warning labels: Insights from qualitative and quantitative research in the new millennium. Issue 3 (9th July 2018) Authors: Hassan, Louise M.; Shiu, Edward Journal: Journal of social marketing Issue: Volume 8:Issue 3(2018) Page Start: 333 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Addressing the cross‐country applicability of the theory of planned behaviour (TPB): A structured review of multi‐country TPB studies. Issue 1 (30th September 2015) Authors: Hassan, Louise M.; Shiu, Edward; Parry, Sara Journal: Journal of consumer behaviour Issue: Volume 15:Issue 1(2016) Page Start: 72 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Challenges to attitude and behaviour change through persuasion. Issue 2 (21st March 2013) Authors: Hassan, Louise M.; Michaelidou, Nina; Hassan, Louise M.; Michaelidou, Nina Journal: Journal of consumer behaviour Issue: Volume 12:Issue 2(2013) Page Start: 91 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Cross-National Advertising and Behavioral Intentions: A Multilevel Analysis. Issue 1 (March 2014) Authors: Walsh, Gianfranco; Shiu, Edward; Hassan, Louise M. Journal: Journal of international marketing Issue: Volume 22:Issue 1(2014) Page Start: 77 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Digital presence in service recovery: The interactive effect of customer salutations and employee photographs in email signatures. Issue 12 (7th September 2022) Authors: Walsh, Gianfranco; Shiu, Edward; Schaarschmidt, Mario; Hassan, Louise M. Journal: Psychology & marketing Issue: Volume 39:Issue 12(2022) Page Start: 2361 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Direct or indirect comparative ads: The moderating role of information processing modes. Issue 2 (4th March 2013) Authors: Kalro, Arti D.; Sivakumaran, Bharadhwaj; Marathe, Rahul R.; Hassan, Louise M.; Michaelidou, Nina Journal: Journal of consumer behaviour Issue: Volume 12:Issue 2(2013) Page Start: 133 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Exploring responses to differing message content of pictorial alcohol warning labels. (11th February 2022) Authors: Hassan, Louise M.; Parry, Sara; Shiu, Edward Journal: International journal of consumer studies Issue: Volume 46:Number 6(2022) Page Start: 2200 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗