1. A Wolf in Sheep's Clothing: How Humanized, Retargeted Ads Intrude in Social Contexts. Issue 3 (3rd August 2018) Authors: Hamby, Anne; Ilyuk, Veronika Journal: Journal of consumer affairs Issue: Volume 53:Issue 3(2019) Page Start: 1167 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Above the Scam: Moral Elevation Reduces Gullibility. Issue 3 (5th July 2021) Authors: Hamby, Anne; McFerran, Brent; Dahl, Darren W. Journal: Journal of consumer psychology Issue: Volume 32:Issue 3(2022) Page Start: 466 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Actions Speak Louder than Words: How Characters' Effectiveness as Message Sources Depend on Their Story Experiences. Issue 5 (16th April 2021) Authors: Russell, Cristel Antonia; Hamby, Anne; Chapoton, Boris; Régnier Denois, Véronique Journal: Health communication Issue: Volume 36:Issue 5(2021) Page Start: 585 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Cause‐Related Marketing Persuasion Knowledge: Measuring Consumers' Knowledge and Ability to Interpret CrM Promotions. Issue 2 (7th November 2017) Authors: Hamby, Anne; Brinberg, David Journal: Journal of consumer affairs Issue: Volume 52:Issue 2(2018) Page Start: 373 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Exploring the effects of for‐profit and nonprofit size congruency: An exchange perspective on cause‐related marketing. Issue 1 (2nd February 2021) Authors: Hamby, Anne; Jones, Niusha; Yu, Guohong Journal: Journal of consumer affairs Issue: Volume 55:Issue 1(2021) Page Start: 274 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Happily Ever After: How Ending Valence Influences Narrative Persuasion in Cautionary Stories. Issue 4 (1st October 2016) Authors: Hamby, Anne; Brinberg, David Journal: Journal of advertising Issue: Volume 45:Issue 4(2016) Page Start: 498 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Have you found what you are looking for? How values orientations affect pro‐social change after transformative service experiences. Issue 3 (28th June 2022) Authors: Hamby, Anne; Farrell, Justine Rapp Journal: Journal of consumer affairs Issue: Volume 56:Issue 3(2022) Page Start: 1375 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. How character goal pursuit "moves" audiences to share meaningful stories. Issue 3 (3rd May 2020) Authors: Hamby, Anne; Shawver, Zared; Moreau, Patrick Journal: Media psychology Issue: Volume 23:Issue 3(2020) Page Start: 317 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. How Stories in Memory Perpetuate the Continued Influence of False Information. Issue 2 (30th August 2019) Authors: Hamby, Anne; Ecker, Ullrich; Brinberg, David Journal: Journal of consumer psychology Issue: Volume 30:Issue 2(2020) Page Start: 240 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. International Service Learning as Social Value Cocreation. Issue 3 (2nd July 2016) Authors: Hamby, Anne; Brinberg, David Journal: Journal of nonprofit & public sector marketing Issue: Volume 28:Issue 3(2016) Page Start: 209 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗