Author/Creator: Ham, Chang-Dae - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Ham, Chang-Dae

1. A Double-Edged Sword? Predicting Consumers' Attitudes Toward and Sharing Intention of Native Advertising on Social Media. (November 2016)

Authors:: Lee, Joonghwa; Kim, Soojung; Ham, Chang-Dae
Other Names:: Wojdynski Bartosz W. guest-editor.; Golan Guy J. guest-editor.
Journal:: American behavioral scientist
Issue:: Volume 60:Number 12(2016:Dec.)
Page Start:: 1425
Record Type:: Journal Article
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2. Avoidance and Acceptance of Native Advertising on Social Media: Applications of Consumer Social Intelligence, Persuasion Knowledge, and the Typology of Consumer Responses. Issue 2 (4th May 2022)

Authors:: Lee, Joonghwa; Kim, Soojung; Ham, Chang-Dae; Seok, Ayoung
Journal:: Journal of interactive advertising
Issue:: Volume 22:Issue 2(2022)
Page Start:: 141
Record Type:: Journal Article
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3. Do you want me to watch this ad on social media?: The effects of norms on online video ad watching. Issue 5 (3rd September 2017)

Authors:: Lee, Joonghwa; Kim, Mikyoung; Ham, Chang-Dae; Kim, Soojung
Journal:: Journal of marketing communications
Issue:: Volume 23:Issue 5(2017)
Page Start:: 456
Record Type:: Journal Article
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4. Effects of Affect: How Mood and Arousal Influence Consumer Evaluation of Search Engine Result Page (SERP) Ad Snippets. Issue 3 (2nd September 2021)

Authors:: Wen, Taylor Jing; Carter, Jackson; Sar, Sela; Anghelcev, George; Ham, Chang-Dae
Journal:: Journal of interactive advertising
Issue:: Volume 21:Issue 3(2021)
Page Start:: 145
Record Type:: Journal Article
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5. Exploring how consumers cope with online behavioral advertising. Issue 4 (4th July 2017)

Authors:: Ham, Chang-Dae
Journal:: International journal of advertising
Issue:: Volume 36:Issue 4(2017)
Page Start:: 632
Record Type:: Journal Article
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6. Exploring sharing behaviors across social media platforms. (March 2019)

Authors:: Ham, Chang-Dae; Lee, Joonghwa; Hayes, Jameson L; Bae, Young Han
Journal:: International journal of market research
Issue:: Volume 61:Number 2(2019)
Page Start:: 157
Record Type:: Journal Article
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7. Exploring the Effect of Ad Choice in Online Video-Streaming Platforms: Moderated by Ad Involvement and Mediated by Psychological Reactance. Issue 4 (2nd October 2022)

Authors:: Ahn, Regina Jihea; Ham, Chang-Dae
Journal:: Journal of current issues and research in advertising
Issue:: Volume 43:Issue 4(2022)
Page Start:: 360
Record Type:: Journal Article
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8. Greener than Others? Exploring Generational Differences in Green Purchase Intent. (May 2022)

Authors:: Ham, Chang-Dae; Chung, Un Chae; Kim, Woo Jin; Lee, Seo Yoon; Oh, Sang-Hwa
Journal:: International journal of market research
Issue:: Volume 64:Number 3(2022)
Page Start:: 376
Record Type:: Journal Article
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9. How U.S. Consumers Respond to Product Placement: Cluster Analysis Based on Cognitive and Attitudinal Responses to Advertising in General. (December 2017)

Authors:: Ham, Chang-Dae; Park, Jin Seong; Park, Sejin
Journal:: Journalism & mass communication quarterly
Issue:: Volume 94:Number 4(2017:Dec.)
Page Start:: 943
Record Type:: Journal Article
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10. Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge. Issue 1 (2nd January 2022)

Authors:: Ham, Chang-Dae; Ryu, Sann; Lee, Joonghwa; Chaung, Un-Chae; Buteau, Emily; Sar, Sela
Journal:: Journal of current issues and research in advertising
Issue:: Volume 43:Issue 1(2022)
Page Start:: 68
Record Type:: Journal Article
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