1. Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling. Issue 3 (September 2018) Authors: Hult, G. Tomas M.; Hair, Joseph F.; Proksch, Dorian; Sarstedt, Marko; Pinkwart, Andreas; Ringle, Christian M. Journal: Journal of international marketing Issue: Volume 26:Issue 3(2018) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Advancing family business research through modeling nonlinear relationships: Comparing PLS-SEM and multiple regression. Issue 3 (September 2022) Authors: Basco, Rodrigo; Hair, Joseph F.; Ringle, Christian M.; Sarstedt, Marko Journal: Journal of family business strategy Issue: Volume 13:Issue 3(2022) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Common Beliefs and Reality About PLS: Comments on Rönkkö and Evermann (2013). (April 2014) Authors: Henseler, Jörg; Dijkstra, Theo K.; Sarstedt, Marko; Ringle, Christian M.; Diamantopoulos, Adamantios; Straub, Detmar W.; Ketchen, David J.; Hair, Joseph F.; Hult, G. Tomas M.; Calantone, Roger J. Journal: Organizational research methods Issue: Volume 17:Number 2(2014:Apr.) Page Start: 182 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Consumer brand engagement concept and measurement: Toward a refined approach. (September 2022) Authors: Lourenço, Carlos Eduardo; Hair, Joseph F.; Zambaldi, Felipe; Ponchio, Mateus Canniatti Journal: Journal of retailing and consumer services Issue: Volume 68(2022) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Consumer Insights: A Turning Point for Marketing Research Education. (December 2021) Authors: Mills, Adam J.; Hair, Joseph F. Other Names: Mills Adam J. guest-editor.; Hair Joseph F. guest-editor. Journal: Journal of marketing education Issue: Volume 43:Number 3(2021) Page Start: 279 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations. Issue 1 (2nd January 2017) Authors: Hair, Joseph F.; Babin, Barry J.; Krey, Nina Journal: Journal of advertising Issue: Volume 46:Issue 1(2017) Page Start: 163 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations. Issue 3 (3rd July 2017) Authors: Hair, Joseph F.; Babin, Barry J.; Krey, Nina Journal: Journal of advertising Issue: Volume 46:Issue 3(2017) Page Start: 454 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Data, measurement, and causal inferences in machine learning: opportunities and challenges for marketing. Issue 1 (2nd January 2021) Authors: Hair, Joseph F.; Sarstedt, Marko Journal: Journal of marketing theory and practice Issue: Volume 29:Issue 1(2021) Page Start: 65 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Development and validation of attitudes measurement scales: fundamental and practical aspects. Issue 4 (14th October 2019) Authors: Hair, Joseph F.; L.D.S. Gabriel, Marcelo; da Silva, Dirceu; Braga Junior, Sergio Journal: RAUSP Management Journal Issue: Volume 54:Issue 4(2019) Page Start: 490 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Development and validation of attitudes measurement scales: fundamental and practical aspects. Issue 4 (8th October 2019) Authors: Hair, Joseph F.; L.D.S. Gabriel, Marcelo; da Silva, Dirceu; Braga Junior, Sergio Journal: RAUSP Management Journal Issue: Volume 54:Issue 4(2019) Page Start: 490 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗