1. The importance of context in understanding football fans' reactions to corporate stadia naming rights sponsorships. (5th March 2020) Authors: Gillooly, Leah; Medway, Dominic; Warnaby, Gary; Grimes, Tony Journal: European journal of marketing Issue: Volume 54:Number 7(2020) Page Start: 1501 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗