1. A model of entrepreneurship education in franchising – application of outside-in marketing with a behavioural focus. Issue 1 (25th September 2019) Authors: Quach, Sara; Weaven, Scott; Thaichon, Park; Grace, Debra; Frazer, Lorelle Journal: Journal of business & industrial marketing Issue: Volume 35:Issue 1(2020) Page Start: 116 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. A model of entrepreneurship education in franchising – application of outside-in marketing with a behavioural focus. Issue 1 (6th January 2020) Authors: Quach, Sara; Weaven, Scott; Thaichon, Park; Grace, Debra; Frazer, Lorelle Journal: Journal of business & industrial marketing Issue: Volume 35:Issue 1(2020) Page Start: 116 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Brand fidelity: a relationship maintenance perspective. Issue 6 (November 2018) Authors: Grace, Debra; Ross, Mitchell; King, Ceridwyn Journal: Journal of brand management Issue: Volume 25:Issue 6(2018) Page Start: 577 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Brand fidelity: Scale development and validation. (January 2020) Authors: Grace, Debra; Ross, Mitchell; King, Ceridwyn Journal: Journal of retailing and consumer services Issue: Volume 52(2020) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Brandscapes: contrasting corporate-generated versus consumer-generated media in the creation of brand meaning. Issue 3 (5th May 2015) Authors: Shao, Wei; Jones, Richard Gyrd; Grace, Debra Journal: Marketing intelligence & planning Issue: Volume 33:Issue 3(2015) Page Start: 414 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Brandscapes: contrasting corporate-generated versus consumer-generated media in the creation of brand meaning. Issue 3 (5th May 2015) Authors: Shao, Wei; Jones, Richard Gyrd; Grace, Debra Journal: Marketing intelligence & planning Issue: Volume 33:Issue 3(2015) Page Start: 414 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. City elements propelling city brand meaning-making processes: Urban reminders, the arts, and residential behavior. (September 2018) Authors: Green, Amelia; Grace, Debra; Perkins, Helen Journal: Marketing theory Issue: Volume 18:Number 3(2018) Page Start: 349 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Consumer motivation and luxury consumption: Testing moderating effects. (January 2019) Authors: Shao, Wei; Grace, Debra; Ross, Mitchell Journal: Journal of retailing and consumer services Issue: Volume 46(2019) Page Start: 33 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Customer brand co-creation behavior: conceptualization and empirical validation. Issue 3 (27th February 2018) Authors: France, Cassandra; Grace, Debra; Merrilees, Bill; Miller, Dale Journal: Marketing intelligence & planning Issue: Volume 36:Issue 3(2018) Page Start: 334 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Customer brand co-creation behavior: conceptualization and empirical validation. Issue 3 (8th May 2018) Authors: France, Cassandra; Grace, Debra; Merrilees, Bill; Miller, Dale Journal: Marketing intelligence & planning Issue: Volume 36:Issue 3(2018) Page Start: 334 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗