Author/Creator: Grace, Debra - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Grace, Debra

1. A model of entrepreneurship education in franchising – application of outside-in marketing with a behavioural focus. Issue 1 (25th September 2019)

Authors:: Quach, Sara; Weaven, Scott; Thaichon, Park; Grace, Debra; Frazer, Lorelle
Journal:: Journal of business & industrial marketing
Issue:: Volume 35:Issue 1(2020)
Page Start:: 116
Record Type:: Journal Article
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2. A model of entrepreneurship education in franchising – application of outside-in marketing with a behavioural focus. Issue 1 (6th January 2020)

Authors:: Quach, Sara; Weaven, Scott; Thaichon, Park; Grace, Debra; Frazer, Lorelle
Journal:: Journal of business & industrial marketing
Issue:: Volume 35:Issue 1(2020)
Page Start:: 116
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

3. Brand fidelity: a relationship maintenance perspective. Issue 6 (November 2018)

Authors:: Grace, Debra; Ross, Mitchell; King, Ceridwyn
Journal:: Journal of brand management
Issue:: Volume 25:Issue 6(2018)
Page Start:: 577
Record Type:: Journal Article
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4. Brand fidelity: Scale development and validation. (January 2020)

Authors:: Grace, Debra; Ross, Mitchell; King, Ceridwyn
Journal:: Journal of retailing and consumer services
Issue:: Volume 52(2020)
Page Start:
Record Type:: Journal Article
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5. Brandscapes: contrasting corporate-generated versus consumer-generated media in the creation of brand meaning. Issue 3 (5th May 2015)

Authors:: Shao, Wei; Jones, Richard Gyrd; Grace, Debra
Journal:: Marketing intelligence & planning
Issue:: Volume 33:Issue 3(2015)
Page Start:: 414
Record Type:: Journal Article
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6. Brandscapes: contrasting corporate-generated versus consumer-generated media in the creation of brand meaning. Issue 3 (5th May 2015)

Authors:: Shao, Wei; Jones, Richard Gyrd; Grace, Debra
Journal:: Marketing intelligence & planning
Issue:: Volume 33:Issue 3(2015)
Page Start:: 414
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

7. City elements propelling city brand meaning-making processes: Urban reminders, the arts, and residential behavior. (September 2018)

Authors:: Green, Amelia; Grace, Debra; Perkins, Helen
Journal:: Marketing theory
Issue:: Volume 18:Number 3(2018)
Page Start:: 349
Record Type:: Journal Article
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8. Consumer motivation and luxury consumption: Testing moderating effects. (January 2019)

Authors:: Shao, Wei; Grace, Debra; Ross, Mitchell
Journal:: Journal of retailing and consumer services
Issue:: Volume 46(2019)
Page Start:: 33
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

9. Customer brand co-creation behavior: conceptualization and empirical validation. Issue 3 (27th February 2018)

Authors:: France, Cassandra; Grace, Debra; Merrilees, Bill; Miller, Dale
Journal:: Marketing intelligence & planning
Issue:: Volume 36:Issue 3(2018)
Page Start:: 334
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

10. Customer brand co-creation behavior: conceptualization and empirical validation. Issue 3 (8th May 2018)

Authors:: France, Cassandra; Grace, Debra; Merrilees, Bill; Miller, Dale
Journal:: Marketing intelligence & planning
Issue:: Volume 36:Issue 3(2018)
Page Start:: 334
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗