1. Consumer perceptions of trade show effectiveness: Scale development and validation within a B2C context. Issue 1 (4th February 2014) Authors: Gottlieb, Udo; Brown, Mark; Ferrier, Liz Journal: European journal of marketing Issue: Volume 48:Issue 1/2(2014) Page Start: 89 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Consumer-based brand equity (CBBE) in the context of an international stopover destination: Perceptions of Dubai in France and Australia. (December 2018) Authors: Kotsi, Filareti; Pike, Steven; Gottlieb, Udo Journal: Tourism management Issue: Volume 69(2018) Page Start: 297 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Green consumption practices for sustainability: an exploration through social practice theory. Issue 2 (18th April 2020) Authors: Beatson, Amanda; Gottlieb, Udo; Pleming, Katrina Journal: Journal of social marketing Issue: Volume 10:Issue 2(2020) Page Start: 197 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Green consumption practices for sustainability: an exploration through social practice theory. Issue 2 (29th April 2020) Authors: Beatson, Amanda; Gottlieb, Udo; Pleming, Katrina Journal: Journal of social marketing Issue: Volume 10:Issue 2(2020) Page Start: 197 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗