1. A multilevel consideration of service design conditions: Towards a portfolio of organisational capabilities, interactive practices and individual abilities. Issue 2 (13th March 2017) Authors: Karpen, Ingo Oswald; Gemser, Gerda; Calabretta, Giulia Journal: Journal of service theory and practice Issue: Volume 27:Issue 2(2017) Page Start: 384 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Benefits of Customer Codevelopment of New Products: The Moderating Effects of Utilitarian and Hedonic Radicalness1. Issue 4 (20th August 2015) Authors: Candi, Marina; van den Ende, Jan; Gemser, Gerda Journal: Journal of product innovation management Issue: Volume 33:Issue 4(2016:Jul.) Page Start: 418 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Building Blocks for Effective Strategic Design. (1st October 2017) Authors: Calabretta, Giulia; Gemser, Gerda Journal: Journal of design, business & society Issue: Volume 3:Number 2(2017) Page Start: 109 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Categorization and Willingness to Pay for New Products: The Role of Category Cues as Value Anchors. Issue 6 (24th August 2017) Authors: Kuijken, Bram; Gemser, Gerda; Wijnberg, Nachoem M. Journal: Journal of product innovation management Issue: Volume 34:Issue 6(2017:Nov.) Page Start: 757 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Co‐Creation with Customers: An Evolving Innovation Research Field. Issue 5 (September 2015) Authors: Gemser, Gerda; Perks, Helen Journal: Journal of product innovation management Issue: Volume 32:Issue 5(2015) Page Start: 660 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Design, consumption and marketing: outcomes, process, philosophy and future directions. Issue 3 (12th February 2017) Authors: Beverland, Michael B.; Gemser, Gerda; Karpen, Ingo O. Journal: Journal of marketing management Issue: Volume 33:Issue 3/4(2017) Page Start: 159 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Designing the Future: Past and Future Trajectories for Design Innovation Research. Issue 5 (2nd August 2020) Authors: Gemser, Gerda; Barczak, Gloria Journal: Journal of product innovation management Issue: Volume 37:Issue 5(2020:Sep.) Page Start: 454 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Entrepreneurial ways of designing and designerly ways of entrepreneuring: Exploring the relationship between design thinking and effectuation theory. Issue 1 (12th July 2021) Authors: Klenner, Nico Florian; Gemser, Gerda; Karpen, Ingo Oswald Journal: Journal of product innovation management Issue: Volume 39:Issue 1(2022) Page Start: 66 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Exploration and exploitation activities for design innovation. Issue 3 (12th February 2017) Authors: Tabeau, Kasia; Gemser, Gerda; Hultink, Erik Jan; Wijnberg, Nachoem M. Journal: Journal of marketing management Issue: Volume 33:Issue 3/4(2017) Page Start: 203 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Leadership to Elevate Design at Scale: balancing conflicting imperatives. (May 2023) Authors: Gemser, Gerda; Calabretta, Giulia; Quint, Eric Journal: California management review Issue: Volume 65:Number 3(2023) Page Start: 48 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗