1. The Avatar's new clothes: Understanding why players purchase non-functional items in free-to-play games. (February 2019) Authors: Marder, Ben; Gattig, David; Collins, Emily; Pitt, Leyland; Kietzmann, Jan; Erz, Antonia Journal: Computers in human behavior Issue: Volume 91(2019) Page Start: 72 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗