1. Customer Advocacy: A Distinctive Form of Word of Mouth. (May 2020) Authors: Sweeney, Jillian; Payne, Adrian; Frow, Pennie; Liu, Dan Journal: Journal of service research Issue: Volume 23:Number 2(2020:May) Page Start: 139 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Deconstructing the value proposition of an innovation exemplar. Issue 1 (4th February 2014) Authors: Payne, Adrian; Frow, Pennie Journal: European journal of marketing Issue: Volume 48:Issue 1/2(2014) Page Start: 237 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Developing superior value propositions: a strategic marketing imperative. Issue 2 (14th April 2014) Authors: Payne, Adrian; Frow, Pennie Editors: Bo Edvardsson and Professor Philipp Klaus, Professor Journal: Journal of service management Issue: Volume 25:Issue 2(2014) Page Start: 213 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Examining how context change foster service innovation. (12th September 2018) Authors: Edvardsson, Bo; Frow, Pennie; Jaakkola, Elina; Keiningham, Timothy Lee; Koskela-Huotari, Kaisa; Mele, Cristina; Tombs, Alastair Journal: Journal of service management Issue: Volume 29:Number 5(2018) Page Start: 932 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Examining how context change foster service innovation. (15th October 2018) Authors: Edvardsson, Bo; Frow, Pennie; Jaakkola, Elina; Keiningham, Timothy Lee; Koskela-Huotari, Kaisa; Mele, Cristina; Tombs, Alastair Journal: Journal of service management Issue: Volume 29:Number 5(2018) Page Start: 932 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Managing Co‐creation Design: A Strategic Approach to Innovation. (22nd January 2015) Authors: Frow, Pennie; Nenonen, Suvi; Payne, Adrian; Storbacka, Kaj Journal: British journal of management Issue: Volume 26:Number 3(2015:Sep.) Page Start: 463 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Pricing in consumer digital markets: A dynamic framework. Issue 3 (August 2019) Authors: Reisman, Richard; Payne, Adrian; Frow, Pennie Journal: Australasian marketing journal Issue: Volume 27:Issue 3(2019) Page Start: 139 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Pricing in Consumer Digital Markets: A Dynamic Framework. Issue 3 (August 2019) Authors: Reisman, Richard; Payne, Adrian; Frow, Pennie Journal: Australasian marketing journal Issue: Volume 27:Issue 3(2019) Page Start: 139 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Relationship marketing: looking backwards towards the future. Issue 1 (13th February 2017) Authors: Payne, Adrian; Frow, Pennie Journal: Journal of services marketing Issue: Volume 31:Issue 1(2017) Page Start: 11 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Service ecosystem well-being: conceptualization and implications for theory and practice. (13th September 2019) Authors: Frow, Pennie; McColl-Kennedy, Janet R.; Payne, Adrian; Govind, Rahul Journal: European journal of marketing Issue: Volume 53:Number 12(2019) Page Start: 2657 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗