1. A Negative Actor Engagement Scale for Online Knowledge-Sharing Platforms. Issue 1 (February 2023) Authors: Li, Loic Pengtao; Frethey-Bentham, Catherine; Juric, Biljana; Brodie, Roderick J. Journal: Australasian marketing journal Issue: Volume 31:Issue 1(2023) Page Start: 36 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Asymmetric framing effects and market familiarity: experimental evidence from the real estate market. Issue 1 (2nd January 2020) Authors: Levy, Deborah Susan; Frethey-Bentham, Catherine; Cheung, William Ka Shing Journal: Journal of property research Issue: Volume 37:Issue 1(2020) Page Start: 85 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Condoms and bananas: Shock advertising explained through congruence theory. (November 2020) Authors: Lee, Michael S.W.; Septianto, Felix; Frethey-Bentham, Catherine; Gao, Esther Journal: Journal of retailing and consumer services Issue: Volume 57(2020) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. ExerStart: helping seniors be active and independent for less. Issue 2 (6th June 2019) Authors: van Esch, Patrick; Duffy, Sarah Maree; Teufel, James; Northey, Gavin; Elder, Edward; Frethey-Bentham, Catherine; Cook, Thomas B.; Heller, Jonas Journal: Journal of social marketing Issue: Volume 9:Issue 2(2019) Page Start: 146 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. ExerStart: helping seniors be active and independent for less. Issue 2 (8th April 2019) Authors: van Esch, Patrick; Duffy, Sarah Maree; Teufel, James; Northey, Gavin; Elder, Edward; Frethey-Bentham, Catherine; Cook, Thomas B.; Heller, Jonas Journal: Journal of social marketing Issue: Volume 9:Issue 2(2019) Page Start: 146 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Peer-to-peer interactions in the sharing economy: Exploring the role of reciprocity within a Chinese social network. Issue 3 (August 2020) Authors: Starr, Richard G.; Zhu, Andrew Q.; Frethey-Bentham, Catherine; Brodie, Roderick J. Journal: Australasian marketing journal Issue: Volume 28:Issue 3(2020) Page Start: 67 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Peer-To-Peer Interactions in the Sharing Economy: Exploring the Role of Reciprocity within a Chinese Social Network. Issue 3 (August 2020) Authors: Starr, Richard G.; Zhu, Andrew Q.; Frethey-Bentham, Catherine; Brodie, Roderick J. Journal: Australasian marketing journal Issue: Volume 28:Issue 3(2020) Page Start: 67 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Social media engagement behavior: A framework for engaging customers through social media content. (7th October 2019) Authors: Dolan, Rebecca; Conduit, Jodie; Frethey-Bentham, Catherine; Fahy, John; Goodman, Steve Journal: European journal of marketing Issue: Volume 53:Number 10(2019) Page Start: 2213 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Social media engagement behavior: A framework for engaging customers through social media content. (8th April 2019) Authors: Dolan, Rebecca; Conduit, Jodie; Frethey-Bentham, Catherine; Fahy, John; Goodman, Steve Journal: European journal of marketing Issue: Volume 53:Number 10(2019) Page Start: 2213 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. THE EFFECT OF MARKETING SIMULATIONS ON STUDENT ENGAGEMENT AND ACADEMIC OUTCOMES. Issue 1 (2nd January 2020) Authors: van Esch, Patrick; von der Heidt, Tania; Frethey-Bentham, Catherine; Northey, Gavin Journal: Marketing education review Issue: Volume 30:Issue 1(2020) Page Start: 43 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗