1. 'We are all in the same boat': How societal discontent affects intention to help during the COVID‐19 pandemic. (8th October 2021) Authors: Resta, Elena; Mula, Silvana; Baldner, Conrad; Di Santo, Daniela; Agostini, Maximilian; Bélanger, Jocelyn J.; Gützkow, Ben; Kreienkamp, Jannis; Abakoumkin, Georgios; Khaiyom, Jamilah Hanum Abdul; Ahmedi, Vjollca; Akkas, Handan; Almenara, Carlos A.; Atta, Mohsin; Bagci, Sabahat Cigdem; Basel, Sima;... Journal: Journal of community & applied social psychology Issue: Volume 32:Number 2(2022) Page Start: 332 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Aha over Haha: Brands benefit more from being clever than from being funny. Issue 1 (1st June 2022) Authors: Howe, Holly S.; Zhou, Lingrui; Dias, Rodrigo S.; Fitzsimons, Gavan J. Journal: Journal of consumer psychology Issue: Volume 33:Issue 1(2023) Page Start: 107 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Better to Decide Together: Shared Consumer Decision Making, Perceived Power, and Relationship Satisfaction. Issue 3 (1st July 2021) Authors: Brick, Danielle J.; Zhou, Lingrui; Chartrand, Tanya L.; Fitzsimons, Gavan J. Journal: Journal of consumer psychology Issue: Volume 32:Issue 3(2022) Page Start: 387 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Celebrate Good Times: How Celebrations Increase Perceived Social Support. Issue 2 (April 2023) Authors: Brick, Danielle J.; Wight, Kelley Gullo; Bettman, James R.; Chartrand, Tanya L.; Fitzsimons, Gavan J. Journal: Journal of public policy & marketing Issue: Volume 42:Issue 2(2023) Page Start: 115 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Indulgent Foods Can Paradoxically Promote Disciplined Dietary Choices. (February 2019) Authors: Sullivan, Nicolette J.; Fitzsimons, Gavan J.; Platt, Michael L.; Huettel, Scott A. Journal: Psychological science Issue: Volume 30:Number 2(2019) Page Start: 273 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Just do it! Why committed consumers react negatively to assertive ads. Issue 3 (28th January 2017) Authors: Zemack‐Rugar, Yael; Moore, Sarah G.; Fitzsimons, Gavan J. Journal: Journal of consumer psychology Issue: Volume 27:Issue 3(2017) Page Start: 287 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Meal skipping and cognition along a spectrum of restrictive eating. (December 2020) Authors: Datta, Nandini; Bidopia, Tatyana; Datta, Samir; Mittal, Gaurie; Alphin, Franca; Marsh, Elizabeth J.; Fitzsimons, Gavan J.; Strauman, Timothy J.; Zucker, Nancy L. Journal: Eating behaviors Issue: Volume 39(2020) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Median splits, Type II errors, and false–positive consumer psychology: Don't fight the power. Issue 4 (25th June 2015) Authors: McClelland, Gary H.; Lynch,, John G.; Irwin, Julie R.; Spiller, Stephen A.; Fitzsimons, Gavan J. Journal: Journal of consumer psychology Issue: Volume 25:Issue 4(2015) Page Start: 679 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Oppositional brand choice: Using brands to respond to relationship frustration1. Issue 2 (20th October 2016) Authors: Brick, Danielle J.; Fitzsimons, Gavan J. Journal: Journal of consumer psychology Issue: Volume 27:Issue 2(2017) Page Start: 257 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained. (June 2013) Authors: Cutright, Keisha M.; Bettman, James R.; Fitzsimons, Gavan J. Journal: JMR, Journal of marketing research Issue: Volume 50:Number 3(2013) Page Start: 365 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗