1. Ageism Kills Brands. Issue 4 (November 2022) Authors: Anesbury, Zachary William; Bellman, Steven; Driesener, Carl; Page, Bill; Sharp, Byron Journal: Australasian marketing journal Issue: Volume 30:Issue 4(2022) Page Start: 364 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Brand image and brand loyalty: Do they show the same deviations from a common underlying pattern?. Issue 5 (9th June 2015) Authors: Stocchi, Lara; Driesener, Carl; Nenycz‐Thiel, Magda Journal: Journal of consumer behaviour Issue: Volume 14:Issue 5(2015) Page Start: 317 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Death by 1000 'true fans': Do marketing laws apply to music listening?. Issue 1 (25th November 2022) Authors: Anesbury, Zachary William; Davies, Callum; Driesener, Carl; Page, Bill; Greenacre, Luke; Yang, Song; Bruwer, Johan Journal: Journal of consumer behaviour Issue: Volume 22:Issue 1(2023) Page Start: 82 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Dirichlet implications for portfolio management. Issue 1 (12th October 2021) Authors: Driesener, Carl; Rungie, Cam; Wright, Malcolm Other Names: Anesbury Zachary William guestEditor.; Stocchi Lara guestEditor.; Trinh Giang guestEditor. Journal: Journal of consumer behaviour Issue: Volume 21:Issue 1(2022) Page Start: 49 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Has Behavioural Loyalty to Online Supermarkets Declined?. Issue 4 (November 2017) Authors: Trinh, Giang Tue; Anesbury, Zachary William; Driesener, Carl Journal: Australasian marketing journal Issue: Volume 25:Issue 4(2017) Page Start: 326 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Has behavioural loyalty to online supermarkets declined?. Issue 4 (November 2017) Authors: Trinh, Giang Tue; Anesbury, Zachary William; Driesener, Carl Journal: Australasian marketing journal Issue: Volume 25:Issue 4(2017) Page Start: 326 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. How loyalty extends across product categories. Issue 1 (14th August 2021) Authors: Grasby, Alicia; Corsi, Armando; Dawes, John; Driesener, Carl; Sharp, Byron Other Names: Anesbury Zachary William guestEditor.; Stocchi Lara guestEditor.; Trinh Giang guestEditor. Journal: Journal of consumer behaviour Issue: Volume 21:Issue 1(2022) Page Start: 153 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. If the Model Fits, Use It: Methods and Benchmarks for Evaluating NBD-Dirichlet Goodness-of-Fit. Issue 4 (November 2017) Authors: Driesener, Carl; Banelis, Melissa; Rungie, Cam Journal: Australasian marketing journal Issue: Volume 25:Issue 4(2017) Page Start: 288 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. If the model fits, use it: Methods and benchmarks for evaluating NBD-Dirichlet goodness-of-fit. Issue 4 (November 2017) Authors: Driesener, Carl; Banelis, Melissa; Rungie, Cam Journal: Australasian marketing journal Issue: Volume 25:Issue 4(2017) Page Start: 288 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Inside-outside: Using eye-tracking to investigate search-choice processes in the retail environment. (July 2018) Authors: Huddleston, Patricia T.; Behe, Bridget K.; Driesener, Carl; Minahan, S. Journal: Journal of retailing and consumer services Issue: Volume 43(2018) Page Start: 85 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗