1. A dual‐system framework to understand preference construction processes in choice1. Issue 4 (24th June 2013) Authors: Dhar, Ravi; Gorlin, Margarita Journal: Journal of consumer psychology Issue: Volume 23:Issue 4(2013) Page Start: 528 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Authenticity is Contagious: Brand Essence and the Original Source of Production. (June 2014) Authors: Newman, George E.; Dhar, Ravi Journal: JMR, Journal of marketing research Issue: Volume 51:Number 3(2014) Page Start: 371 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices. (October 2021) Authors: Jiang, Zixi; Xu, Jing; Gorlin, Margaret; Dhar, Ravi Journal: JMR, Journal of marketing research Issue: Volume 58:Number 5(2021) Page Start: 908 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty. (August 2013) Authors: Cho, Eunice Kim; Khan, Uzma; Dhar, Ravi Journal: JMR, Journal of marketing research Issue: Volume 50:Number 4(2013) Page Start: 505 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Effect of intelligence on consumers' responsiveness to a pro‐environmental tax: Evidence from large‐scale data on car acquisitions of male consumers. Issue 4 (14th March 2017) Authors: Aspara, Jaakko; Luo, Xueming; Dhar, Ravi Journal: Journal of consumer psychology Issue: Volume 27:Issue 4(2017) Page Start: 448 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Giving against the Odds: When Tempting Alternatives Increase Willingness to Donate. (February 2015) Authors: Savary, Jennifer; Goldsmith, Kelly; Dhar, Ravi Journal: JMR, Journal of marketing research Issue: Volume 52:Number 1(2015) Page Start: 27 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Marketing management. (2013) Authors: Winer, Russell S; Dhar, Ravi Record Type: Book Extent: 1 online resource (ii, 492 pages :), colour illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Marketing management. (©2014) Other Names: Winer, Russ; Dhar, Ravi Record Type: Book Extent: 1 online resource, illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Mental Representation and Perceived Similarity: How Abstract Mindset Aids Choice from Large Assortments. (August 2013) Authors: Xu, Jing; Jiang, Zixi; Dhar, Ravi Journal: JMR, Journal of marketing research Issue: Volume 50:Number 4(2013) Page Start: 548 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Proximity of snacks to beverages increases food consumption in the workplace: A field study. (1st August 2016) Authors: Baskin, Ernest; Gorlin, Margarita; Chance, Zoë; Novemsky, Nathan; Dhar, Ravi; Huskey, Kim; Hatzis, Michelle Journal: Appetite Issue: Volume 103(2016) Page Start: 244 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗