1. A quadripartite approach to analysing young British South Asian adults' dual cultural identity. Issue 9 (13th June 2017) Authors: Dey, Bidit Lal; Balmer, John M. T.; Pandit, Ameet; Saren, Mike; Binsardi, Ben Journal: Journal of marketing management Issue: Volume 33:Issue 9/10(2017) Page Start: 789 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. An assessment of service quality and resulting customer satisfaction in Pakistan International Airlines. Issue 5 (5th May 2015) Authors: Ali, Faizan; Dey, Bidit Lal; Filieri, Raffaele Journal: International journal of quality & reliability management Issue: Volume 32:Issue 5(2015) Page Start: 486 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. An assessment of service quality and resulting customer satisfaction in Pakistan International Airlines: Findings from foreigners and overseas Pakistani customers. Issue 5 (5th May 2015) Authors: Ali, Faizan; Dey, Bidit Lal; Filieri, Raffaele Journal: International journal of quality & reliability management Issue: Volume 32:Issue 5(2015) Page Start: 486 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Appraisal of the potential of the growth of e‐retailer based on impact of perceived value on trust for online purchases. (31st October 2018) Authors: Mohiuddin Babu, Mujahid; Dey, Bidit Lal Journal: Strategic change Issue: Volume 27:Number 5(2018) Page Start: 477 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Co-creation of value at the bottom of the pyramid: Analysing Bangladeshi farmers' use of mobile telephony. (March 2016) Authors: Dey, Bidit Lal; Pandit, Ameet; Saren, Mike; Bhowmick, Sanjay; Woodruffe-Burton, Helen Journal: Journal of retailing and consumer services Issue: Volume 29(2016) Page Start: 40 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Impact of market orientation on firm's customer-based performance: the moderating role of employee orientation. Issue 7 (4th May 2019) Authors: Mohiuddin Babu, Mujahid; Liu, Hongfei; Jayawardhena, Chanaka; Dey, Bidit Lal Journal: Journal of marketing management Issue: Volume 35:Issue 7/8(2019) Page Start: 662 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Internal demarketing in the U.K. Civil Service since the 2007–2009 financial crisis. (6th September 2019) Authors: Brown, David M.; Dey, Bidit Lal; Wäppling, Anders; Woodruffe‐Burton, Helen Journal: Strategic change Issue: Volume 28:Number 5(2019) Page Start: 355 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Selfie appropriation by young British South Asian adults: Reifying, endorsing and reinforcing dual cultural identity in social media. Issue 2 (3rd April 2018) Authors: Dey, Bidit Lal; Balmer, John M.T.; Pandit, Ameet; Saren, Mike Journal: Information technology & people Issue: Volume 31:Issue 2(2018) Page Start: 482 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Social media led co-creation of knowledge in developing societies: SME's roles in the adoption, use and appropriation of smartphones in South Asia. Issue 10 (10th September 2019) Authors: Dey, Bidit Lal; Sarma, Meera; Pandit, Ameet; Sarpong, David; Kumari, Sushma; Punjaisri, Khanyapuss Journal: Production planning & control Issue: Volume 30:Issue 10/12(2019) Page Start: 1019 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. The acceptance and adoption of mobile telephony by Bangladeshi farmers: a qualitative enquiry. (2013) Authors: Dey, Bidit Lal; Binsardi, Ben; Ahmed, Masoom Journal: International journal of management practice Issue: Volume 6:Number 2(2013) Page Start: 178 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗