1. Box office collection of sequel movies: exploring brand extension effect. (30th July 2021) Authors: Dewani, Prem Prakash; Malhan, Mohit; Mathur, Sameer Journal: Journal for global business advancement Issue: Volume 14:Number 3(2021) Page Start: 288 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Effect of sexual appeal in marketing communication on aggression and sexual aggression: a theoretical perspective and future research directions. (13th September 2022) Authors: Bains, Karnika; Dewani, Prem Prakash Journal: Journal of international business and entrepreneurship development Issue: Volume 14:Number 2(2022) Page Start: 164 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. EWOM credibility: a comprehensive framework and literature review. Issue 3 (22nd December 2020) Authors: Verma, Deepak; Dewani, Prem Prakash Journal: Online information review Issue: Volume 45:Issue 3(2021) Page Start: 481 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Exploring Deal of the Day: an e-commerce strategy. Issue 10 (6th August 2020) Authors: Nigam, Achint; Dewani, Prem Prakash; Behl, Abhishek Journal: Benchmarking Issue: Volume 27:Issue 10(2020) Page Start: 2807 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Influence of cultural heritage on hotel prices, occupancy and profit: Theory and evidence. (October 2016) Authors: Mathur, Sameer; Dewani, Prem Prakash Journal: Tourism economics Issue: Volume 22:Number 5(2016) Page Start: 1014 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Online reviews in tourism and hospitality industry: a meta-analytical perspective. (15th April 2023) Authors: Dewani, Prem Prakash Journal: Journal for global business advancement Issue: Volume 15:Number 4(2023) Page Start: 420 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Price discount framings on product bundles with shipping surcharges in the Indian market: Examining the weighted-additive and reference-dependent models. Issue 1 (16th March 2015) Authors: Sahay, Arvind; Mukherjee, Sumitava; Dewani, Prem Prakash Journal: Journal of Indian business research Issue: Volume 7:Issue 1(2015) Page Start: 4 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Role of gratitude and obligation in long term customer relationships. (July 2016) Authors: Dewani, Prem Prakash; Sinha, Piyush Kumar; Mathur, Sameer Journal: Journal of retailing and consumer services Issue: Volume 31(2016) Page Start: 143 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Role of gratitude and obligation in long term customer relationships. (July 2016) Authors: Dewani, Prem Prakash; Sinha, Piyush Kumar; Mathur, Sameer Journal: Journal of retailing and consumer services Issue: Volume 31(2016) Page Start: 143 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Scarcity Promotions and Consumer Aggressions: A Theoretical Framework. Issue 4 (8th August 2022) Authors: Harikrishnan, P. K.; Dewani, Prem Prakash; Behl, Abhishek Journal: Journal of global marketing Issue: Volume 35:Issue 4(2022) Page Start: 306 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗