Author/Creator: Decker, Reinhold - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Decker, Reinhold

1. Co-branding partner selection: The importance of belief revision. Issue 4 (3rd July 2016)

Authors:: Lee, Chia-Lin; Decker, Reinhold
Journal:: Journal of business economics and management
Issue:: Volume 17:Issue 4(2016)
Page Start:: 546
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

2. Improving strategic planning processes by means of cross-company collaboration along the value chain. (25th January 2011)

Authors:: Decker, Reinhold; Dagasan, Abdullah
Journal:: International journal of business performance management
Issue:: Volume 12:Number 2(2010)
Page Start:: 165
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

3. Investigating feedback effects in the field of brand extension using brand concept maps. Issue 1 (17th October 2017)

Authors:: Kottemann, Pascal; Plumeyer, Anja; Decker, Reinhold
Journal:: Baltic journal of management
Issue:: Volume 13:Issue 1(2018)
Page Start:: 41
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

4. Investigating feedback effects in the field of brand extension using brand concept maps. Issue 1 (2nd January 2018)

Authors:: Kottemann, Pascal; Plumeyer, Anja; Decker, Reinhold
Journal:: Baltic journal of management
Issue:: Volume 13:Issue 1(2018)
Page Start:: 41
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

5. Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functions. (14th February 2020)

Authors:: Souka, Mohamed; Böger, Daniel; Decker, Reinhold; Stummer, Christian; Wiemann, Alisa
Journal:: International journal of automotive technology and management
Issue:: Volume 20:Number 1(2020)
Page Start:: 1
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

6. My brand, my self(ie) - why consumers portray themselves in brand-selfies. (14th March 2023)

Authors:: Flaswinkel, Anne Mareike; Rump, Markus; Decker, Reinhold
Journal:: International journal of internet marketing and advertising
Issue:: Volume 18:Number 2/3(2023)
Page Start:: 310
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

7. Not worth the extra cost? Diluting the differentiation ability of highly rated products by altering the meaning of rating scale levels. Issue 3 (29th April 2013)

Authors:: Meißner, Martin; Heinzle, Stefanie Lena; Decker, Reinhold
Journal:: Journal of consumer behaviour
Issue:: Volume 12:Issue 3(2013)
Page Start:: 223
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

8. Online reviews as a source of marketing research data: a literature analysis. (1st January 2013)

Authors:: Tuma, Michael Nche; Decker, Reinhold
Journal:: International journal of electronic marketing and retailing
Issue:: Volume 5:Number 4(2013)
Page Start:: 287
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

9. Parent brands' influence on co-brand's perception: a model-based approach. Issue 5 (20th August 2018)

Authors:: Böger, Daniel; Kottemann, Pascal; Decker, Reinhold
Journal:: Journal of product & brand management
Issue:: Volume 27:Issue 5(2018)
Page Start:: 514
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

10. Parent brands' influence on co-brand's perception: a model-based approach. Issue 5 (6th November 2018)

Authors:: Böger, Daniel; Kottemann, Pascal; Decker, Reinhold
Journal:: Journal of product & brand management
Issue:: Volume 27:Issue 5(2018)
Page Start:: 514
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗