1. A study on the antecedents and consequences of customer delight. (2nd January 2017) Authors: Dey, Soma; Ghosh, Sanjukta; Datta, Biplab; Barai, Parama Journal: Total quality management & business excellence Issue: Volume 28:Number 1/2(2017) Page Start: 47 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Access to Heart Failure Medicines in Low- and Middle-Income Countries: An Analysis of Essential Medicines Lists, Availability, Price, and Affordability. (7th March 2022) Authors: Agarwal, Anubha; Husain, Muhammad Jami; Datta, Biplab; Kishore, Sandeep P.; Huffman, Mark D. Journal: Circulation Issue: Volume 15:Number 4(2022) Page Start: e008971 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Antecedents of Adoption of Virtual Reality in Experiencing Destination: A Study on the Indian Consumers. Issue 1 (2nd January 2020) Authors: Vishwakarma, Pankaj; Mukherjee, Srabanti; Datta, Biplab Journal: Tourism recreation research Issue: Volume 45:Issue 1(2020) Page Start: 42 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Are the Generic Scales Enough to Measure Service Quality of Mobile Banking? A Comparative Analysis of Generic Service Quality Measurement Scales to Mobile Banking Context. Issue 3 (3rd July 2019) Authors: Shankar, Amit; Datta, Biplab; Jebarajakirthy, Charles Journal: Services marketing quarterly Issue: Volume 40:Issue 3(2019) Page Start: 224 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Characteristics of Cancer Survivors Living in Poverty in the United States: Results From the 2020 Behavioral Risk Factor Surveillance System Survey. Issue 11 (6th November 2022) Authors: Coughlin, Steven S.; Datta, Biplab; Williams, Lovoria B.; Bevel, Malcolm; Cortes, Jorge E. Journal: JCO oncology practice Issue: Volume 18:Issue 11(2022) Page Start: e1831 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Constrained purchase decision-making process at the base of the pyramid. Issue 1 (14th January 2019) Authors: Choudhury, Nanda; Mukherjee, Srabanti; Datta, Biplab Journal: Journal of consumer marketing Issue: Volume 36:Issue 1(2019) Page Start: 178 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Constrained purchase decision-making process at the base of the pyramid. Issue 1 (31st January 2019) Authors: Choudhury, Nanda; Mukherjee, Srabanti; Datta, Biplab Journal: Journal of consumer marketing Issue: Volume 36:Issue 1(2019) Page Start: 178 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Customer Relationship Management Theory and Research in the New Millennium: Directions for Future Research. Issue 4 (1st October 2016) Authors: Debnath, Rajarshi; Datta, Biplab; Mukhopadhyay, Susmita Journal: Journal of relationship marketing Issue: Volume 15:Issue 4(2016) Page Start: 299 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Effect of eWOM stimuli and eWOM response on perceived service quality and online recommendation. Issue 4 (2nd October 2021) Authors: Roy, Gobinda; Datta, Biplab; Mukherjee, Srabanti; Basu, Rituparna Journal: Tourism recreation research Issue: Volume 46:Issue 4(2021) Page Start: 457 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Effect of eWOM Valence on Online Retail Sales. (February 2017) Authors: Roy, Gobinda; Datta, Biplab; Basu, Rituparna Journal: Global business review Issue: Volume 18:Number 1(2017) Page Start: 198 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗