1. Assertive Environmental Advertising and Reactance: Differences Between South Koreans and Americans. Issue 4 (2nd October 2017) Authors: Kim, Yeonshin; Baek, Tae Hyun; Yoon, Sukki; Oh, Sangdo; Choi, Yung Kyun Journal: Journal of advertising Issue: Volume 46:Issue 4(2017) Page Start: 550 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Augmented reality advertising via a mobile app. Issue 3 (20th December 2021) Authors: Sung, Eunyoung (Christine); Han, Dai‐In Danny; Choi, Yung Kyun Journal: Psychology & marketing Issue: Volume 39:Issue 3(2022) Page Start: 543 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Branded entertainment: Gender differences in reactions to star ratings. Issue 2 (31st January 2019) Authors: Kim, Kacy; Park, Chanmo; Yoon, Sukki; Choi, Yung Kyun; Oh, Sangdo; Lee, Jooyoung Journal: Journal of consumer behaviour Issue: Volume 18:Issue 2(2019) Page Start: 166 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Characters' persuasion effects in advergaming: Role of brand trust, product involvement, and trust propensity. Issue 2 (1st April 2019) Authors: Choi, Yung Kyun Journal: Internet research Issue: Volume 29:Issue 2(2019) Page Start: 367 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Characters' persuasion effects in advergaming: Role of brand trust, product involvement, and trust propensity. Issue 2 (1st March 2019) Authors: Choi, Yung Kyun Journal: Internet research Issue: Volume 29:Issue 2(2019) Page Start: 367 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Comedic violence in advertising: cultural third-person effects among U.S., Korean, and Croatian consumers. Issue 7 (3rd October 2021) Authors: Yoon, Hye Jin; Yoon, Sukki; Zdravkovic, Srdan; Milakovic, Ivana Kursan; Miocevic, Dario; Choi, Yung Kyun Journal: International journal of advertising Issue: Volume 40:Issue 7(2021) Page Start: 1047 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Country of origin and brand image influences on perceptions of online game quality. Issue 6 (2nd November 2015) Authors: Kim, Sang Jin; Choi, Yung Kyun; Kim, Kyung Hoon; Liu, Honglei Journal: Journal of consumer behaviour Issue: Volume 14:Issue 6(2015) Page Start: 389 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. COVID-19 and Extremeness Aversion: The Role of Safety Seeking in Travel Decision Making. (April 2022) Authors: Kim, Jungkeun; Park, Jooyoung; Lee, Jaeseok; Kim, Seongseop (Sam); Gonzalez-Jimenez, Hector; Lee, Jaehoon; Choi, Yung Kyun; Lee, Jacob C.; Jang, Seongsoo; Franklin, Drew; Spence, Mark T.; Marshall, Roger Journal: Journal of travel research Issue: Volume 61:Number 4(2022) Page Start: 837 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Divergent Effects of Friend Recommendations on Disclosed Social Media Advertising in the United States and Korea. Issue 5 (20th October 2019) Authors: Errmann, Amy; Seo, Yuri; Choi, Yung Kyun; Yoon, Sukki Journal: Journal of advertising Issue: Volume 48:Issue 5(2019) Page Start: 495 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. E-WOM messaging on social media: Social ties, temporal distance, and message concreteness. Issue 3 (5th June 2017) Authors: Choi, Yung Kyun; Seo, Yuri; Yoon, Sukki Journal: Internet research Issue: Volume 27:Issue 3(2017) Page Start: 495 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗